It has become quite a common habit in the fashion world to see established brands working in collaboration with renowned artists in order to come up with something fresh and new, adding some extra flavor to the usual clothes. Well, rollerblading is no exception really, and this time French brand Arcena worked together with Montpellier’s local, JFC activist, graffiti artist and ESA organizer Salamech to bring you a special tee-shirt for the event.

• Video, Part 1 - Making-of, directed by Valentin Tuil on Vimeo: PLAY.
• Video, Part 2 on Vimeo: PLAY.
• Article + Photos on Frenchy Fries.