Ucon: Deep Search, Video Ad
A good garment is hard to find – especially when your favourite pieces find their own way.
“Deep search” is an artistic implementation of an expedition a la Jacques Cousteau.
It took us over half a year from the first idea to the final result above. You are now welcome to take a dive into this deep blue glimmering world.
Check the Video in HD on the Ucon website, don’t miss the Making of.
About the Video:
Creative Director: Lukas v.Monkiewitsch
Producer: Jochen Smuda
Camera: Florian Pley, Lukas v.Monkiewitsch
Camera Assistent: Florian Reeh
Music: Benjamin Schaefer
Postproduction: Lukas v.Monkiewitsch
Tags: ucon
June 19th, 2009 at 7:46 am
Beautiful – Nice work guys.
June 19th, 2009 at 8:21 am
Simply beautiful, that put a smile on my face.
June 19th, 2009 at 9:33 am
I just saw the “making of the video”
and I must say, these people must have spent A LOT of $$$ making this. Either Ucon makes tons of money from their products or they know tons of people with hook ups.
June 19th, 2009 at 9:38 am
i smell some rich spoiled kids
but they’re very usefull for Jochen :D
June 19th, 2009 at 10:31 am
really amazing.
June 19th, 2009 at 11:20 am
Jaw dropping.
LocoSkates.com
June 19th, 2009 at 11:28 am
Now thats a way to represent, imagine a skate vid with the effort similar to this put in!
Now get a hookup for mainstream air time!
June 19th, 2009 at 1:52 pm
i wish ucon was more available in north america
June 19th, 2009 at 1:56 pm
That’s what I want to see!
June 19th, 2009 at 4:51 pm
thats what I like to see, ppl handling shit and getting shit done! the concept was to say the least one of the more creative things I’ve seen in a while. great job!!!
June 19th, 2009 at 5:28 pm
This is on hypebeast.
June 19th, 2009 at 5:52 pm
yup:
http://hypebeast.com/2009/06/ucon-the-deep-search/
June 19th, 2009 at 6:41 pm
i need new clothes. =)
June 19th, 2009 at 6:44 pm
hey guys, thanks a lot for the feedback! Really, we appreciate it. To answer some of the questions:
1. and I must say, these people must have spent A LOT of $$$ making this.
I wrote this in a previous mail. It would not have been possible with the great help of so many people and the crazy connections from Lukas. He got super cheap rates for the light, camera, etc. because it is his final project for university.
2.i wish ucon was more available in north america
We have the new line at Revolution, Amall, erolling and Rollerwarehouse.
June 19th, 2009 at 10:52 pm
Jochen, fucking awesome work! This is very promising, and i wish you guys well with the following projects. I love the ad! Great stuff! The only thing i woulda LOVED to see is a pair of skates …at least in the dude’s hand. But still, fuken awesome video!
June 19th, 2009 at 11:45 pm
That was Perfection!
June 20th, 2009 at 12:21 am
that was a nice vid
that should be on tv
think how much sale would boost with that on tv
June 20th, 2009 at 11:18 am
Ucon make the best rollerblading clothing stuffs:) the ad is perfect!
great work ucon:)!
June 20th, 2009 at 1:05 pm
More availablity in england would be nice, all we have is stuff from 2/3 seasons ago :|.
I mean we can buy it from oversees and stuff but with the exchange rate…£££
June 20th, 2009 at 1:37 pm
@rolablader: Matt from Rampworx is taking care of the new distribution in the UK. It will be available in every rollerblading shop very soon. Get back to Matt if you want tio get some more news about it. IT will be definitly way more spread over the UK very soon!
June 20th, 2009 at 4:19 pm
brilliant.
what else to expect from the most innovative brand out there?!
June 20th, 2009 at 10:07 pm
I want to buy UCON stuff right now!
June 22nd, 2009 at 2:03 am
Thats great, we need more of this.
June 23rd, 2009 at 6:16 am
that was the most professional thing i’ve ever seen seen in rollerblading
June 25th, 2009 at 8:43 pm
Very nice, such a great idea!