Stimorol Shift gum changes flavour from raspberry to mint while you chew. After castings worldwide, Oli was chosen to be the skater for the ad.
The concept is simple. The skater’s colours change to match with the flavour of the gum as he skates around the city, in and out of traffic, down rails and gaps.
the tricks featured here are warm up tricks, as everything was repeated 30 or so times for different cameras and angles. Also day 3 and the Copenhagen period of the ad. are not included in this “Making Of” film.
The ad. is due for release on the 9th of May in approx. 15 countries including Russia, Sweden, Denmark, Greece, Turkey, Italy, etc.