This is the newest hat from 4×4. It was designed by Jeremy Beightol.

The hat features a high quality puff embroidery of the San Diego Crossbones Logo on the front and a 4×4 embroidery on the back.

Available in two sizes on flexfit hats.

There are six variations of these hats which are limited to 55 pieces total. This is a very short run limited edition hat.

More Photos on Rat-Tail.

Here is a sampling of the new graphics that will be featured in the GOST Fall / Holiday line that will begin shipping in November.

Check the pictures on Gostbrand.com.

Vibralux Denim: Sneak Peak on Revolution.
Thanks James.

Jug is proud to release the first shoe of a completely redesigned shoe line:

Everything on the JUG HT is designed from scratch, from the outsole and a custom designed insole to imported PU and action leather materials. The outsole conforms to DIN 90 which means it’s is more than three times as abrasive resistant as conventional soles which is a result of its high Butadiene styrene rubber content.

The insole is specifically made for Jug from a high end Polyurethane with gel heel insert which provides a feeling of walking on clouds. It comes with black waxed laces with engraved metal tips. An extra pair of white laces is included in the box.

Sizes: 7-13 (plus 10.5)
MSRP: 79.90

Check the Video in HD Streaming + HD Pictures of the Sneakers.

quoting Arlo Eisenberg:

My family has a skatepark in Texas, Eisenbergs Skatepark, and every year we host a giant competition for rollerbladers called the Hoedown. This year will be our THIRTEENTH year putting on the contest! [...]

Read the full Article on Gostbrand.com.

Check Fadehurricane.com for some Artwork by Robert Lievanos

Artworks created for Able, Jug, Franco Shade, M1, WRS, Heat, BCSD, Eulogy, BHC and more (Garments, Logotypes, Products).

Via Wakeup.

VIBRALUX is set to release their new DENIM Line for 2009 in October. Here is a sneak peak of what to expect.

Larger Pictures on Revolution.

First look at the brand new Gost Denim that will be coming out with our Fall / Holiday line in November 2009.

More Pictures on Gost Brand.

49zl is around 14$ (10 euro).

More pictures of the Tees.
Thanks Adam Zurawiecki.

So some of you might have wondered why the blog has been so dead and some of you might have already heard the news but today I am announcing the end of Franco Shade/FRSH. Although I wish this was some sort of sick joke it isn’t and I can assure you all that we tried our best to not have this happen.

I don’t want to only blame the economy as our downfall because there are other brands that are surviving in the same climate, along the way we made some poor choices which really hurt us. At this time I would rather not name those choices because I think it honestly doesn’t matter anymore. We hoped to come out with our Fall 09 line which finally had denim and what we thought was our best collection to date, unfortunately we couldn’t even afford to that and are going to be losing a lot of deposits we had placed on all those items. We have built quite a following on this site thanks to all of our loyal readers and daily visitors.

I say this now with no promise of financial reward from any of you, I really appreciate you all. You hear people say without our fans and customers we are nothing or whatever corny cliche there is, but that is the truth here. I started this company 7 years ago and to think it could have lasted even this long is laughable.

I really can’t say how much I appreciate everyone who was involved, I can’t even begin to name everyone but you see them on the blog on a daily basis you know who I am talking about. Our staff, like most staffs in the street wear industry worked for pennies. Thats one thing that most people don’t know is when you are seeing peoples blogs and they’re poppin’ bottles the truth is most of them all chipped in with 20 other people to buy that bottle and its a industry wide practice to just be broke and act rich.

I will be starting a new personal website where I will still post videos and information about my friends brands and anything related, also I will be documenting my travels and transitions into the next chapter in my life. I will also keep you updated with all of the FRSH crew and what they are up to. I will post that site on twitter so if you want to know it, just follow me @teamfrsh if you aren’t already and I’ll get you guys that link.

Again thanks so much for your support and I am sorry we couldn’t stretch it out a bit longer for you but sometimes you just gotta move on.

Joe – “FRSH”.

(via).
Thanks Zonz59.

BHC: 2009 Products, Larger Pictures on the forums.
Thanks Sequoia.

Leon Humphries, Albert Hooi and Eric Perkett Wheels:

Ucon: Fall 2009, Check the Catalogue Online.
Thanks Jochen S.

Jug is proud to introduce its latest line of cut & sewn apparel: Its quality and workmanship is exceptional and all items are loaded with details, embroideries and appliqués.

Jug T Distressed:
Cut & sewn, fitted cut, distressed appliqué, 100 % combed cotton
MAP/MSRP: $27.90
Sizes: s-xl

Jug T Allover
Cut & sewn, fitted cut, Jug allover print, 100 % combed cotton
MAP/MSRP: $27.90
Sizes: s-xl

Jug Thermo
Cut & sewn, distressed appliqué, thumb hole in sleeve, 100 % cotton
MAP/MSRP: $35.00
Sizes: s-xl

Jug Hooded Jacket Argyle
Cut & sewn, Jug Argyle application, embroidery, thumb hole in sleeve, 80 % cotton/20 % Polyester,
MAP/MSRP: $65.00
Sizes: s-xl

Larger Picture of the Jug Tees.
Thanks Robert Lievanos.