Posts Tagged ‘oli benet’
In April 2004 I joined Powerslide. 10 years on, I have decided to step down in order to start a brand new project of my own, ROEX, a skate shop and school by the beach of Barcelona. I want to thank Powerslide for an amazing 10 years and I also want to thank all those I met along the way, the riders, skaters, distributors, shops – it’s been an incredible ride! …and now, on to the next adventure! – Oli Benet.
In this premier episode of Powerslide TV Workshop we give a brief overview of the difference between different styles of Urban skating in attempt to help you choose your favourite!
Bonus: Oli Benet, 2000 – 2001 Profile
The Conference, Powerslide, Powerblading, Freeskate & Doop.
up: Farside Alley-oop soul to Bank by Urban Eye (larger picture).
Right then formalities first. Name, Age, where you live, where you’re from, years skating, Brands you represent, job titles.
My name is Oriol “Oli” Benet, I live in Barcelona and am 31 years old, I have been skating for over 22 years and am currently self employed, buy dedicated entirely to Powerslide in Germany. I work for a number of their brands and segments including Kizer, USD, Xsjado, Undercover, FSK, and Doop etc. Job titles are even more numerous, but my passion is marketing. […]
What is Doop?
After months, or even years of watching people arguing on skate sites about USA Vs Europe, Spin to Win and other pointless arguments, I realized that we were a little bit stuck. What is left to attract new skaters into the sport, whether a 720 royale is good or “stupid and French”? It was all so ridiculous to me. Most people don’t become Aggressive skaters from skateboarding or biking, they come from Fitness and Freeskate.
I looked at commercial Fitness and Freeskate products and thought “no wonder we’re not getting anywhere!”. I believe that skating is one of the most incredible experiences a human being can have without huge investment, and I want more people to skate, it’s as simple as that. Maybe for the industry, maybe for Aggressive, maybe Powerblading… I don’t know doesn’t matter to me, I respect all disciplines of skating, I just think the world would be a better place if more people skated, so I decided to put full effort into creating something to present to Powerslide…
My vision of something that could help return blading into the public eye, something attractive and high quality, with real marketing and image, attractive to young people and fitness enthusiasts. Doop is my idea of the perfect skate to help recreate the golden age of skating. What’s more the skate is compatible with Freeskate and Aggressive parts, so it’s a perfect skate to get into skating with… […]