quoting Arlo Eisenberg:

I understand that skateboarding is advertising shorthand for “cool” and “edgy,” so I guess I can kind of see what they are aiming for here, but it has been a long time since the inaugural X Games back in 1995 and advertisers have had PLENTY of time since then to familiarize themselves with action sports and presumably to avoid embarrassing images like this one.

We’re not talking Bagel Bites fifteen years ago here. Yahoo! is supposed to be an innovative company. They are the number one disseminator of information on the web; the largest news portal. How could they be THIS out of touch?!

Who was the, er, yahoo, who looked at the image of a glistening MC Hammer in soccer shorts and a Timex watch staging a jump next to a skateboard and said, “yeah, that’s exactly what we’re going for!” [...]

Check the full Article on Gostbrand.com.

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Here is a sampling of the new graphics that will be featured in the GOST Fall / Holiday line that will begin shipping in November.

Check the pictures on Gostbrand.com.

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quoting Arlo Eisenberg:

My family has a skatepark in Texas, Eisenbergs Skatepark, and every year we host a giant competition for rollerbladers called the Hoedown. This year will be our THIRTEENTH year putting on the contest! [...]

Read the full Article on Gostbrand.com.

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First look at the brand new Gost Denim that will be coming out with our Fall / Holiday line in November 2009.

More Pictures on Gost Brand.

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Graffiti by Wize / Phalanger.
Spotted at the Strasbourg’s Skatepark (France).
Photo: David Durrenberger.

Large version of the photo (2700×800).

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More about the GOST x Skrillex Tee.

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More Tee colors, shapes + Gost Cap / Wallet on gostbrand.com.

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quoting Arlo Eisenberg:

My family has a skatepark in Texas, where I am from, called Eisenbergs Skatepark.

Every year we host a Summer Camp that offers instruction in rollerblading, skateboarding and BMX.

I recently did a custom T-shirt for my friends at Woodward West that was very well received and so I wanted to make sure that I made something nice for my mom, who runs Eisenbergs Skatepark. [..]

Check the GOST Post.

Gost Stickers:

To everyone who wanted to know how they could get their hands on some GOST stickers, check this post.

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Arlo Eisenberg and Jess Dyrenforth are accomplished icon’s of our noble subculture. In their daily lives they may be no more recognized than you or I, but though their passion for art, design and ultimately sport, they conjure an established foundation of wisdom and culture in skating.

Their pioneering ways have set the bar in Street Skating, Logo Design, Photography, Marketing and Fashion. They are single handedly responsible for the portrayal and image of rolling from 1993-2000. Their collective influence continues today, albeit behind the scenes, as respective owners and marketers of street culture.

For this, Vidcast 52 we traveled to Santa Ana CA, home of Arlo and Jess to speak with them about Fifty-50, England Clothing and the new kid on the block, GOST Brand. The impromptu interview style didn’t seem to catch either of them off guard, ever professional, in every way.

Thanks to Quinn for chopping up this huge video and don’t forget to subscribe to us on iTunes for plenty more content to come!

Check the dedicated post on rollingrevival.com to download the video.
Thanks Tim.

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