Wake Shepman is killing it to but you can not compare the 2. First off there is a huge age gap and second Jr skates woudlnt fit Wake. You can not market a skate by naming it after a kid it will not even fit.

3rd… USD is smart by selecting that kid. His family does school tours around the world. Thats a direct market to sell the skate. I have seen footage of jo at these tour stops. The whole family pushes the sport to grow at a grass roots level.

Much respect to USD for supporting a generation that we need to push harder and much respect to the kid for representing the sport to the fullest for other kids getting into the sport. Never lose the fun of skating.

once again, you’ve demonstrated through your seemingly incoherent, rambling thought process and your inability to form properly structured sentences that you are better off just remaining silent. As stated previously (I understand you need repetition to understand), JoJo is talent, personality, at is at an age where the target audience can identify with him because he is in their age group and he just loves to skate. Clearly this is more functional than a physical billboard as you describe. Your idea of what you would do is an exemplary example of why you don’t and will never be in charge of any company, in any industry. I challenge anyone to find the “main hub” of rollerbladers. Skates are sold all over the world, and there isn’t a single hub for kids of his age involved in the sport. Searching Google for the name that would pop up most is not at all a good market research strategy. Please go to your local bookstore to look up basic strategies, we don’t have that much space here. If you are happy for JoJo as you say, please respect him and his family by posting positive, and constructive messages.

o so i see he is basically a billboard at campwoodward usd figure hey why not place a billboard right in campwoodward and help our sales, dont worry about who usd is trying to reach just understand the sport will go on with or with out jo-jo and you so from the bigger picture if i was a company and i wanted to reach the youth of skaters then id find where the main hub is and grab the first name that comes up in google who is popular in that scene and give him his own skates, funny thing im happy for jo jo just calling out the politics involved in this,

Please only reflect upon this and don’t further subject the rest of us to your uneducated, and poor articulated thoughts. I assure that you’re over your head.

big ups to jo jo