USD presents the All new Imperial 2011 Black
The Carbon is a dream skate for many skaters, yet it is also a high class product made of the most expensive materials used on an aggressive skate.
With the desire to make this new skate available to a lower budget we took the time to talk to companies about making special plastic blends that could serve to re-create the Carbon effect at a more affordable price. [...]
USD Imperial 2011 Black, Full Press Release.
Tags: usd, usd imperial, usd skates
February 23rd, 2011 at 2:05 pm
New deshi? Yes, nothing new.
February 23rd, 2011 at 2:07 pm
USD are really good at marketing
February 23rd, 2011 at 2:54 pm
damnit.. fine skates….
hey oli.. could you please send a picture of imperials with the new carbon / 7 soulplate ???
February 23rd, 2011 at 2:54 pm
nothing bad to say about the skate overall, but that toe is too bulky and ugly!
valo4life
February 23rd, 2011 at 3:04 pm
rok jarc I don’t have the VII plate yet, I wish I did!
Theres more on these skates PLUS a promo video and riders’ edits on The Conference dot Org.
February 23rd, 2011 at 3:30 pm
No cuff no foward flex I guess (USD made the mistake again).Skates look quite good :p
February 23rd, 2011 at 3:34 pm
when can i buy them?/?
February 23rd, 2011 at 3:42 pm
This new revolutionary plastic is so fucking perfect !… you can bend it one million times and it still comes back to the original shape. So… it´s the perfect dk2 : ) that will never get soft.
Loved it.
And cudot is riding it and loving it too : )
February 23rd, 2011 at 3:52 pm
Deshi clearance … recycling the Deshi Molds…..
inconclusion… thats a Deshi
February 23rd, 2011 at 4:08 pm
looks perfect :D
February 23rd, 2011 at 4:44 pm
Definately NOT a Deshi mold at all in any way. Take it from someone that has taken a number of Deshis to bits. This is a new material and a completely new shape.
February 23rd, 2011 at 4:44 pm
These will be in stores within the next 10 days, available on pre-order now.
February 23rd, 2011 at 5:10 pm
so actually the front is wide open? thats great for big foots like me :)
February 23rd, 2011 at 5:38 pm
tnx Oli !!
im def getting some carbons or imperials with that soulplate…
February 23rd, 2011 at 6:12 pm
Basically just the 2011 deshis.
February 23rd, 2011 at 7:12 pm
it became a better looking realm
February 23rd, 2011 at 7:22 pm
really nice ! ……….
February 23rd, 2011 at 8:28 pm
The raw shell looks cool, they should make the skins/ liners interchangeable
Fuck boatz
February 23rd, 2011 at 10:44 pm
this new plastic looks pretty cool.
but now with that new plastic, carbons aren’t they obsoletes?
same weight, more flex, and cheaper…
same specs as carbons…
conference may be good at marketing, but i think they’re killing the carbon…
February 23rd, 2011 at 11:11 pm
These skates are a brilliant idea – ‘affordable’ alternatives to carbons for all the would be ‘cheap skates’ out there (excuse the pun) – I saw a little scooter grom the other day and he told me he (his mum) spent £300 on his scooter and it wasn’t even classed as the best out there, on something you can do about 5 tricks on! I told him he could of got the most top end product on the market and a fucking T-Shirt!
I think the thing that annoys me most about people harping on about deshi is that I seriously doubt ANY of them owned deshi’s and are just talking shit, cos if they did they would instantly see and appreciate the updates to the skate.
And you are young and inexperienced if you think that conference are killing the carbon, I don’t even need to go into why.
Stop being a bunch of sensitive emotional fags otherwise go and get a scooter!
February 23rd, 2011 at 11:25 pm
…oh no wait scooters would cost too much for your parents ….maybe kendama thats a cheap sport right??
February 23rd, 2011 at 11:47 pm
Nothing like Deshis, at all, no liner, new plastic shell/mold with cuff/ slits for forward/slight backward flex. You kids are fucking morons, see a pick without a shell and jump to such dumb conclusions. You need to see the actual shell of the boot. Till then shut the fuck up.
February 23rd, 2011 at 11:47 pm
Leeee Doooing Dooing Doing :D you´re right!
February 23rd, 2011 at 11:48 pm
fuck the deshi haters!
February 24th, 2011 at 12:27 am
the blog on the web page is pretty good… outlines all the info youd want to know… and some kool pics…
great to see… and good for those who dont work or are on a budget…
February 24th, 2011 at 12:42 am
does the imperial have the same padding thickness?? oli?
February 24th, 2011 at 12:43 am
as the carbon 2s?….
February 24th, 2011 at 6:18 am
i’m not a hater, i still skate the first carbons, i always loved deshis, my first pair was some dk whites, and i’m not young or inexperimented i’m 33 and skates since 1998.
all i say is that the main marketing arguments used by usd, copy/paste:
- Shoe-like fit.
– Shoe-like appearance.
– 35% less volume than that of a standard hard boot.
– 25% less weight than a standard hard boot.
– Total control with direct power transfer.
are exactly the same as carbons.
when kids will read that, won’t they say to themselves: “why buy carbons if i got the same cheaper?”
there’s absolutely no hate in that question. just constatation.
peace men.
February 24th, 2011 at 9:08 am
I’m not jumping down your throat at all but your 30 odd and obviously forget how when your a kid you want the best of everything – its not a case of I might as well go for the cheaper option its more a case of how impatient am I do I save money and use a Christmas or a birthday or do I just get the cheaper option because I don’t want to wait.
I’m not being funny but as far as I can see we are the cheapest extreme sport out there – snowboards scooters bmx mountain biking out of alll of these sports our top end product occasionally reaches £300 but the rest of these guys pass that mark without a second thought. In my mind ROLLERBLADING IS BETTER THAN ALL OF THESE!!!!
So I lose the plot when someone says ‘It’s too expensive’ because its not about price its because you might have to wait and save.
All this being said I’m not knocking the Imperial it looks amazing and I’m guna test it just to see the ingenuity – its just the idea that one of the reasons they made this skate is that its a cheaper version just makes me angry at the cheap bastards in our sport.
February 24th, 2011 at 9:17 am
In fact I dare anyone to find me a cheaper extreme sport than Rollerblading where there top end product doesn’t go past the £300 or $484USD and I will eat my own shit.
February 24th, 2011 at 4:25 pm
@ lee doig
you’re right when you say that there’s no “cheaper” sport
but the thing is when you buy ski or snowboard or bike or whatthefuck (except this wood thing with wheels) you could have it way longer, a bike or snowboard wont be fucked up as fast as skates
I can skate for 2-3months after that I can grind on my socks and thats why people argue about rollerblading being expensive
3-4 skates a years makes over 1000 USD and thats too much I guess
February 24th, 2011 at 5:32 pm
i’d like to know what’s under the skin in the cuff part. the inner shell looks very good. It reminds me of old trs.
I loved deshis but they were a crap after 3 months. I hope theese hotties make the work as deshis but for much longer!
February 24th, 2011 at 5:33 pm
skate boarding…..
February 24th, 2011 at 8:23 pm
he asked for a extreme sport
and the only thing thats extreme about skatebording is the amount of stupied fags doing it!
February 24th, 2011 at 8:44 pm
the suede makes the skate ugly and they look like shit reagardless
February 24th, 2011 at 9:49 pm
@antiroKer
I guess you didn’t heard of changeable parts, right? If you grind down soulplates to the point that you are damaging the boot, it only prowes you are too lazy to replace them in time. Yes, one piece boots like this won’t last long like full shell skates, but these are for people who have income high enough so they can afford replacing them with new ones. If you are claiming you are destroing hard boot skate in 2-3 months, you are liar, or there is something extrely wrong with your skating. There are plenty of incredibly skilled skaters out there who still skate their 5 or more years old Thrones or Genesys shells.
Of course cost of replacing frames, liners and other parts is signficant, but you don’t change them all at the same time and it’s possible to seperate purchases in longer time frame. And there are also perfectly skateable lower-end models for. ex. USD VII, with cheaper souls, there are cheaper yet still good frames like Valo ones. Skating isn’t more expensive than other extreme sports, you don’t have to rock Carbons, Xsjados, Valos or Remz to be good skater. Cheaper hardware like VII, Throne UFS, RB Solos, Cults, isn’t restrictig your skills in any way, if you suck on them you’ll suck on every other skate out there.
And those who say skateboarding is cheap: it shows you never met any good skateboarder. I know some skateboarders and i know even mediocre guy from local skatepark can break 2-3 decks per month, and these aren’t cheap for a piece of wood. Even blank ones are overpriced because of hype surrouding skateboarding. I know guy who couldn’t afford brand decks because he lost his job and couldn’t find new one for three months, so he saved on food and going out only to buy poor quality decathlon skateboards an mount his pegs on them, he skated catiously and they lasted for one month or so, but he was saying it’s better than no skateboarding at all. I have yet to met blader devoted for sport enough so he won’t go to the party and will eat poor quality food to save money for new skates.
February 24th, 2011 at 9:55 pm
of course i was thinking trucks, not pegs. Mixed it up with bmx, because i know few of bmxers too :D
February 24th, 2011 at 10:32 pm
Michael knows what’s up, you can get skate boards in there $1000′s if you really want too and with skateboarding it isnt only the cost of boards its the cost of trainers too, how many trainers do you reckon an avid boarder will go through?
I just hate how that notion is accepted about how Rollerblade companies are rip off’s when the customer is a impatient cheap ass and could be doing a lot worse.
If you you like I feel sympathy for ‘The Man’
February 25th, 2011 at 4:03 pm
these skates are mad ugly
February 28th, 2011 at 6:47 am
Carbons 2 ok, good! Imperial..? ark ark ark arkkkkk !!! wtf usd !??