The Youth Co. We are the Frameworks Company

The Youth Co. We are the Frameworks Co.

The Youth Co. Announcement. Chris Haffey, Chris Farmer, and Jon Julio.

The Youth Co. We are the Frameworks Co.

The Youth Co. We are the Frameworks Co.

The Youth Co. We are the Frameworks Co.

Pre-ordering now for delivery. Size 1 frame and full soft goods line available February 10, 2012. Size 2 frame available for pre-order shipping February, March 2012.

Visit Theyouthco.com.

Support Rollernews: make your purchases on Amazon via this link. Thanks!

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  • gc

    Ill just stick with gc thanks. No doubt these frames will be expensive as julios behind it.

    Id rather buy from a company thats been making top end frames for over a decade

  • swagger on a zillion

    POWERBLADING FRAMES PLS SWAG

  • truth

    gc Says:
    January 17th, 2012 at 7:24 am
    Ill just stick with gc thanks. No doubt these frames will be expensive as julios behind it.

    Id rather buy from a company thats been making top end frames for over a decade

  • Dwight

    everyone is hating on it but we all know that we all will jump on the band wagon a buy them as soon as they are released.

  • skateboardig is my life

    THIS NEEDS TO BE SAIED:

    Neither GC Feather lite or CO frames are perfect,

    It´s very possible that YOUTH is this perfection.

    I have been annoyed at the lack of perfection in
    the availability in the UFS frames market for a
    while, like JJ said: if you want something done…

  • http://www.skaters.ru Boris

    Congrats to JJ and all the dudes. Kids, learn some respect, those three know what they are doing

    Recent JJ’s achievements include first blading video on Itunes Store, pretty amazing blading cup contest in California, worldwide rollerblading tours and fifth VALO team video in the works(Narez is doing it, but i suppose there won’t be a single VALO video without JJ’s support)

    It’s awful how disrespectful people in our community can be =(

  • yo

    Hehehe.
    It seems it’s 1.000.000 brand in our wonderful industry! Congrats!

  • aaron

    i think it was smarter if they worked together with GC or CO
    we need to work together if we wanna go bigger with rollerblading

  • Sound

    Reasons to buy:

    100% skater owned
    CO’s break
    Julio’s the fucking man!

  • Anonymous

    @boris i agree with you …

    guys you critisize everything , why don’t you just give feedback about your frame instead ? i mean you want the product to be improved ? well get involved instead of taking about people that try to make out living on rollerblading .

    to all of those who things that jj is a wannabe , FTW , JJ is actualy a real rollerblading legend and he as nothing to prove about it’s just a fact

    i also agree with the fact that it’s a shame that compagnie dies, but honestly with this

  • the fuck

    I think they look pretty legit!

    I can imagine that these frames will be dope!

    If they sell them at winterclash I will most likely buy a pair to test them!

  • Ralf

    The big question is offcourse the retail price.
    That is going to make the difference,

    i think/hope they will go for the same price as a fluid frame, cheaper as CO’s and GC’s.

  • TK

    NEVER put Haffey in front of a camera again unless he is wearing a pair of skates hahaha like a nervous kid doing his first stand up in front of the class.

  • Anonymous

    if you all wanna keep your heritage in old school companys, then why is no-one skating roces, or solomans or even old RBs… because progression, that why!

    pre-ordering mine one i get paid!

  • lubaal

    they look skateable both flat or rocker!! looks cool

  • Domi

    yeah, it’s really funny how awkward and nervous Haffey feels. We love him, tho :) I’m looking forward to seeing these frames in action

  • Tempus fugit

    Anonymous Says:

    « hhmm youth logo ripped off from an alex trochut custom type logo http://imageshack.us/photo/my-images/39/futurey.png/».

    Julio is a pro at copying others ideas. Just look at valo skates. Vans, Supra knockoffs. I mean do I want a skate or a skate that look like a shoe? Fuck I want a skate that look like a skate goddammit! Themgoods dist just want to look like skateboarding. Ugh gimme a break.

    Now they’re going for a more « art-deco » style nowadays….MAHAHAHAHHAHA!!!!

    Well you can’t blame Jon Julio for making people laugh.

  • ?
  • Alex F.

    What we DON’T need at all is a new frame company, thank you !

  • Fuck me

    Great another frame company meaning that the market for all the other frame companies gets smaller. Here’s an idea, why don’t we work on creating more bladers so that there is an actual market. Fuck this industry makes no sense.

  • coolness

    Domi Says:

    January 17th, 2012 at 12:41 pm
    yeah, it’s really funny how awkward and nervous Haffey feels. We love him, tho :) I’m looking forward to seeing these frames in action

    Well , when you hang out with a 35 year old blader who has bladed for almost 20 years, you can bet that you will see a lot more of this self-promotional talking crap than actual skating.

    HEY JJ, LET’S SEE AN EDIT WHERE YOU GUYS ACTUALLY SKATE, OR DO YOUTHS STILL SKATE THESE DAYS, YOU KNOW, TODAY, NOT “BACK IN THE DAY”.

    JJ just seems too much like a shark businessman these days, trying to get a monopoly on rollerblading, and then where will all the competition come from to produce new dope products? Fuck blading and it’s “awesome leadership.”

  • John

    It’s true that we haven’t seen too much from the valo team lately. Who even knows if Victor Arias or Cosimo are still alive? I understand if they’re too busy filming for V, but I remember a time when pros were young ang buck enough to film video parts and have leftovers available for free online edits. Valo must be either understaffed, spread too thin, or way too overcommitted.

  • JJ’s wallet

    It seems like they’re just seeing dollar signs now, and everything they produce will be sold. I mean, I expect Five will be on itunes, so they figure why give shit away for free? Or they’re trying to produce it in 1 year instead of two, so they can’t afford to let any clips go. Either way it seems pretty lame. Get a team that’s young enough to produce some clips!

  • micky f

    able frames wi all the silly points taken off!!! no one makes new moldes anymore…………..just another revamp

  • Farmer is Gay

    you dudes are right Haffey is all googly eyed and awkward. he seems like a physico killer or molester. the look of the frames is just like whats out there. and Farmer looks like a silly teenaged girl trying to make a fashion statement.

  • hmm

    valo frames were always indestructible, so if they made them way lighter they would be really sick. my guess is thats exactly what these are

  • Trill Bill

    I finally just watched it, and there was nothing awkward about it.

    I just wanted to add they sounded rock solid when he put them on the table!

    LOL!

  • Mayne

    There could be a new frame that comes with a free Blow job, and you’l still complain. ive come to find that rollerbladers are all bitch little fuck bags. This is great for rollerblading. a new company. Take the penis out your asshole and support for fuck sake. if not, dont buy them. simple.

  • PictureMeSmokin

    Julio is “business man”. That is taking older things/ideas painting them a new color and charging $100 more…that sounds like a hustle

  • frames suck

    epoch frames ….where the fuck are these. Do something new for fn once

  • Yeah

    Skater owned doesn’t mean anything, it’s just a marketing technique. Sure Haffey and Farmer care about rollerblading…. They care about getting paid so that they can keep rolling for a living. None of these companies give a SHIT about anyone but themselves, especially the skater owned brands.Valo isn’t even skater owned. It’s an entity of Roces. You really think Valo does so good that Julio can fly people all over the fucking world every single year? The guy buys whatever the fuck he wants when he wants because he gets paid from roces. Julio cares about the future of Valo, not the future of rollerblading.

  • Onielly

    Death to create originals!

  • realrollerblader.

    i love how fast people are to hate on things. if you havent tried them then you have no place to talk crap on them.

  • Anonymous

    to much compition on the frame market for real, and these dont look bad. but im surly gonna keep skating my ground controls

  • Tareq Gekzo

    It’s 2012 everyone is saying Ima big BOWSS

  • Scott Wilcoxson

    Word. I’ll try em out and see whats up, and whoever offers the first recycled frame, I’ll buy that too.

  • Anonymous

    sorry, cant look at these three retards and take them seriously.

    awkward weird…haffeys haircut, farmers coat and hair, JJ’s little kid swag with the hat foward….

    damn..this shit is pathetic

  • jon julio

    I was use these guys to make even more money :)

    fuck you all

  • BIZ

    Knowledge is power, and this is 100% true:

    “Skater owned doesn’t mean anything, it’s just a marketing technique. Sure Haffey and Farmer care about rollerblading…. They care about getting paid so that they can keep rolling for a living. None of these companies give a SHIT about anyone but themselves, especially the skater owned brands.Valo isn’t even skater owned. It’s an entity of Roces. You really think Valo does so good that Julio can fly people all over the fucking world every single year? The guy buys whatever the fuck he wants when he wants because he gets paid from roces. Julio cares about the future of Valo, not the future of rollerblading.”

  • lol

    lol @ skater owned. Most skaters are the dumbest business people on the planet. If they can’t even market rollerblading properly, what makes you think they can manufacture and market frames????

    Might as well write this now, which you will be readng one year from now – ROLLER WAREHOUSE CLOSE OUTS -sifika shoes $5; Dub Ceasar T-Shirts $5; The Youth Co. Frames $5

  • Anonymous

    Farmer skating is great and he had great style, but Jesus what is this?

    glossyrock.files.wordpress.com/2009/05/twisted-sister_rmfict...

  • Dudeishellawack

    Wow a lot of the comments in here make me ashamed to be a rollerblader. You little ignorant assholes. First things first all of you that are cruising RN on your PC or Mac, iPhone or Droid phone, and endless amounts of “tablets” out there: You think Steve Jobs or Bill Gates looks like a “BALLA”? Doubt it. When will we stop judging people based on how they dress or their hairstyle? Personally I think if someone produces a product and we buy that product and like them who gives A FLYING FUCK what they look like. Second, If all of you like to rollerblade and want to keep doing it then BUY THE FUCKING PRODUCTS of the companies that support rollerblading!!!! We seriously need to start supporting rollerblading ourselves. Everyone has their opinion on what they like in a frame, boot, wheel, liner, etc. We don’t all have to ride the same skate fuckers. Wake up and realize that rollerblading is all about individuality. Even if they “ripped off a mold” or whatever they still changed it enough to be theirs. Technically speaking you could say that all frames are a rip off because they are all UNIVERSAL!!!! Goddamn I am so sick and tired of hearing people bitch about this shit. No wonder all the other “ACTION SPORTS” (bleh) look at us and laugh. We are like a bunch of infants fighting over one goddamn binky. Things will never change until we change. So check your pockets for change and if you don’t have any GTFO of rollerblading.

  • Dudeishellawack

    Also, you people that say that Julio only cares about the future of valo: Do you think that he can care about valo without caring about rollerblading? No rollerblading… no valo. Fucking think this shit through first guys. Granted the whole “skater owned ” thing may just be a marketing ploy. However, I would rather give my hard earned cash to someone that knows about rollerblading and what it’s about rather than some giant german supercompany. Grassroots growth guys. Get behind it.

  • http://www.HYSTK.com GL-Joe

    “I was use these guys to make even more money :)” Jon Julio

    that was amazing.

  • Anonymous

    about the ripped fonts people posted about, isn’t it possible to buy it somewhere? i guess that the artist is selling it, no?

    of course it’s not really original to do a logo with an already done font, but well…

  • dingo

    would love to see the out takes… i bet there is alot

  • whitwack

    if i was sat next to farmer i’d feel awkward the guy looks like a joke! he should be trying to make skating look cool he makes it look gay, lets see the old farmer we have respect for.

  • jimmy

    I just want to say something about all the gay and fag talk when it comes to Farmer:

    Calling Farmer gay or a fag is an insult to all homosexuals worldwide.