The Apple Juice: A Book About Rollerblading
The Apple Juice is the epic poem of rollerblading complemented with color photographs; an individual’s story of rollerblading from passion to despair to eternity.
Jean Baudrillard, in a philosophical panorama of America in the 1980s, stated that “every last vestige of a heroic sense of destiny has disappeared.” With this he spoke of the cultural assimilation and subsequent meaninglessness of America’s technological culture, which has progressively spread worldwide. Rollerblading has now risen well above that horizon, however, and puts at a distance the vicious cultural assimilation perpetuated by widespread technology.
In its essential illegality as vandalism, and yet its driving force in an idealistic purity of heart by way of passion, rollerblading achieves an, albeit terribly narcissistic and wildly destructive, but nevertheless heroic root in the individual’s logical destiny in an individualistic society; a complete and utter monarchy in a kingdom of monarchs.
This Puritanism of individuality serves to deliver from the absolute meaninglessness of the majority of capitalistic, technological culture, thereby slaughtering any lingering nostalgia for a personal, heroic sense of destiny and allowing, in such massacre, the reawakening of the real drama that all the nostalgia is for; the confrontation of self with culture, that is, heroic destiny.
In effect, rollerblading serves to call the bluff on the technological age’s capitalistic indifference by shattering the secure veil of wealth via creating an inordinately dangerous situation absent of purely criminal intent and sprung from individuals so absolute in their assertion of individuality as to suspend any moral aesthetic and have it seem as though it is the very essence and form of capitalistic infrastructure that has necessitated this volatile danger and is the root cause.
The Apple Juice is the epic poem of rollerblading. It is rollerblading’s song of love, passion, and purity of heart, followed by its visceral death in an individual and its subsequent ascension to the timeless realization of destiny.
Author & Editor: Jason Greendyk.
Contributing Writers: Zuzana Roskovensky, Sean Cullen, and Kevin Yee.
Contributing Photographers: Jason Greendyk, Zuzana Roskovensky, Peter Roskovensky, and Dale Travers
Featured Rollerbladers: Jason Greendyk, Aidan White, Erik Stokley, Sean Cullen, Billy O’Neill, Austin Paz, Kevin Yee, and Pavol Roskovensky.
Preview of the Book | Purchase The Apple Juice.
September 6th, 2010 at 9:07 am
this book blows
September 6th, 2010 at 9:54 am
Who the fuck is your target audience with this one gentlemen???
Your prologue just made me throw up and i have the distinct taste of ‘tryhard rhetoric’ forever stained in my mouth…
Seriously though, I hope the poem is written better than that ^
September 6th, 2010 at 11:11 am
I just read the first paragraph about rollerblading ‘rising above the horizon’ of technological culture, and just thought how deluded skaters are if they honestly believe that.
Believe they are above the technology of culture, while endlessly buying the latest HD equipment and Cannon 5D’s, etc. While posting everything produced by this technological equipment up on the largest technological medium ever created, the internet.
As for the cultural assimilation of rollerblading, the sport/art/activity, which every you prefer to use, may not be a feature of mainstream culture, but everyone who skates wants to be mainstream, hence why 90% of skaters wear American Apparel hoodies, skin tight indie jeans, wayfairer sunglasses, and bend the peak of their caps backwards to expose some doodling adventure they thought would be cool.
Basically, skaters are not unique. Occasionally there is one skater that is fairly unique, but then every other skater copies him. The majority of skaters are not individuals in any way whatsoever. And even the ones that may appear contrary to rollerblading culture, usually just copied their style from else where.
If you consider skating to be worthy of being called a destiny, I suggest you throw away your philosophical texts and your dictionary, as you have obviously misunderstood them and they are not for you. Just stick to skating.
There is nothing heroic about skating, it’s pathetic and naive to think that there is. There is also nothing ‘anti-culture’ about it, as I have stated above with the use of technology, and as I will state again now, with the use of free outdoor skate parks that are built by the cultural authorities – showing you that the mainstream culture does in fact recognise a place for such activities…
As a long term skater, and a long term student of philosophy, I am disturbed by your grave understanding and disturbing amalgamation of the two. You have mistaken individuality for sheer arrogance, on your own behalf.
September 6th, 2010 at 11:13 am
*Misunderstanding.
September 6th, 2010 at 11:15 am
As much as I enjoy the occasional philosophical/thought-provoking/poetic pair of eyes through which to observe rolling (Mindgame being a good example) I’m going to have to agree with the guy above me.
September 6th, 2010 at 4:00 pm
its impossible to achieve originality without committing plagiarism first.
September 6th, 2010 at 4:20 pm
the dot is right
September 6th, 2010 at 4:27 pm
its just a pair of shoes with wheels on
September 6th, 2010 at 5:47 pm
rather than hating the rollerblading that you crutch so dearly, why not see in it possibility.
September 6th, 2010 at 7:16 pm
.Said ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
September 6th, 2010 at 8:26 pm
kevin yee, lol…what?
September 6th, 2010 at 10:40 pm
that paragraph is the biggest load of shit i have ever seen. and in the 1980s, how the fuck could the guy that said that quote be an expert on technological culture? was the internet developed then? no. and the big words and convoluted sentences make this painful to read.
this is one fucking sentence, did anyone ever teach you about run on sentences?
“In effect, rollerblading serves to call the bluff on the technological age’s capitalistic indifference by shattering the secure veil of wealth via creating an inordinately dangerous situation absent of purely criminal intent and sprung from individuals so absolute in their assertion of individuality as to suspend any moral aesthetic and have it seem as though it is the very essence and form of capitalistic infrastructure that has necessitated this volatile danger and is the root cause.”
September 6th, 2010 at 10:44 pm
Kevin Yee, I have no idea what you are saying, but I’ll address the word ‘hate’ in your post…
I am not a hater, I’m just being honest. A book about skating would have been a great idea, but without the delusions of grandeur and hypocrisy. Without the need to try and make yourselves into ‘heros’…
You’re not better than other people simply because you rollerblade… You’re not anti capitalist simply because you rollerblade… You’re not anti-technology simply because you rollerblade.
The best thing about this whole load of utter shit is that you probably all have ipods and iphones and mac computers, xm’s and Cannon photography equipment, but you’re anti-technological culture…
Is the status on your facebook account ‘I’m thoroughly anti-technological culture, I am’… I know the author, sorry, ‘author’, of this thing has a facebook account, so he is definitely anti-technological culture. Well and truly, anti…
This is all honesty, and not hate.
September 6th, 2010 at 10:46 pm
P.s. I hope the writing you contributed to this adventure makes more sense than your last post…
September 7th, 2010 at 6:28 am
FACT:
Rollerbladers are the biggest followers.
If the pros do it 90% of the skaters will. Recent examples: Tight pants, bad music, kendama, purple, the whole hipster thing.
Older examples: boneless knee pads while skating street, Jeans with 20cm wide legs, gloves, black nail polish, wallet chains, xxxxxl shirts
September 7th, 2010 at 10:48 am
I think we need to be uniq, I mean everybody who blade’s need to be uniq with his own uniq dressing style, trick style etc. Extreme don’t need to be mainstream, IMHO. So if you skate in a big jeans and xxxl shirt it’s ok. Don’t need to push on him cuz’ he isn’t “stylish” or something like that. So if you can see on skaters – many skaters are rockers, many are xxl-dudes, many of them are punks and every body have uniq style, may be it’s cuz’ skateboarding have many brands and one brand making one style thing, other making second style thing. Also don’t need to look liek pro, cuz’ many pro are realy good, but many are tryig to “be like PRO”, as U see they trying to “act like pro”. It’s all is Fame shit. Btw, I think you don’t need to follow pro style, you need to create your own uniq style and don’t copy this shit. If all dudes will copy pros then uor industry would look like real copypaste shit and it’s horrible and disgusting, IMHO. So, I’m for individuality of every person who blades, for uniq clothing style and uniq skating style. :D
September 7th, 2010 at 3:43 pm
Hmm, this Jay guy was in SF for a year. I bet, crazy as his thesis is, Krans is in favor of it, since he feels the need to use his website to kiss all his friends asses (yes, Cullen and Yee are included).
from bladeordie: However, there has been some debate on Rollernews about the authenticity of some of the statements Jay makes in the description.
Don’t be a slave. Read it yourself and make your own judgments. However, for $25 bucks for a 75-page book, you might want to share a copy with a friend. Buy it on Blurb.
(And before the Feinberg-Cullen conspiracy theorist who’s got nothing better to do that spread his feces-like retardation all over the internet, yes, the book is dedicated to Sean Cullen. Let your craziness know no bounds.)
I’m not crazy but when you can predict beforehand who’s gonna get praised and who’s gonna get shafted in that webrolll of yours, there is obviously bias involved. And here’s your bias: Valo, SF, Iowa, and all your friends, but everyone else gets blasted mercilessly. I just don’t think it’s right. And I’m so glad dot called you out because that is exactly how I feel about all the SF heads. They use rationalization (often deluded) to make themselves feel superior. They think they’re the only ones who can understand what they’re talking about but they don’t realize we understand them all too well.
You’re not better than other people simply because you rollerblade… You’re not anti capitalist simply because you rollerblade… You’re not anti-technology simply because you rollerblade.
lol could not have said it any better. I love dot. And shucks, rollerblading is about having fun, not using words to make oneself feel superior, at the expense of everyone else in the world.
oh, and this was the best part:
If you consider skating to be worthy of being called a destiny, I suggest you throw away your philosophical texts and your dictionary, as you have obviously misunderstood them and they are not for you. Just stick to skating.
sooooooooo true of that whole crew. So in summary, have fun skating but don’t think you’re superior because of it.
September 7th, 2010 at 4:09 pm
Infacto Says:
September 7th, 2010 at 10:48 am
I think we need to be uniq, I mean everybody who blade’s need to be uniq with his own uniq dressing style, trick style etc. Extreme don’t need to be mainstream, IMHO. So if you skate in a big jeans and xxxl shirt it’s ok. Don’t need to push on him cuz’ he isn’t “stylish” or something like that. So if you can see on skaters – many skaters are rockers, many are xxl-dudes, many of them are punks and every body have uniq style, may be it’s cuz’ skateboarding have many brands and one brand making one style thing, other making second style thing. Also don’t need to look liek pro, cuz’ many pro are realy good, but many are tryig to “be like PRO”, as U see they trying to “act like pro”. It’s all is Fame shit. Btw, I think you don’t need to follow pro style, you need to create your own uniq style and don’t copy this shit. If all dudes will copy pros then uor industry would look like real copypaste shit and it’s horrible and disgusting, IMHO. So, I’m for individuality of every person who blades, for uniq clothing style and uniq skating style. :D
WAT?
September 7th, 2010 at 4:42 pm
This whole thing is reminiscent of the South Park and the cloud of smug, where the people from San Francisco, in this case skaters, love the smell of their own farts…
September 7th, 2010 at 8:29 pm
….lets just replace normal words with Synonyms from Microsoft Word to sound smart…. yet making not much proper sense, maybe its just random shit from a dictionary….
Dot is right, a hybrid should come standard, along with the purchase of this joke of a poem/book/insult to skating.
September 8th, 2010 at 5:30 pm
you guys are dumb
September 9th, 2010 at 5:36 am
I hear what your saying Kev. We will show them how it’s done.
September 10th, 2010 at 3:44 am
funnay: kevin gets pwned by kids on the internet
sad: kevin takes time out of his life to respond. To kids. On the internet.
September 10th, 2010 at 6:17 am
If I ever see you at a contest or in SF say anything bad about SF heads I’ll fight you. Not because I think my crew is superior or think blading is unique or any of this gay shit. I know blading is just blading. I’ve been blading in fact long enough and seen enough people come and go to realize this. But because there is no superiority here and no BS. This is one of the only scenes that doesn’t seem to really give a fuck and stay amazing and like a family. End of story.
September 10th, 2010 at 8:52 am
4chanmemeandmotivational.files.wordpress.com/2010/08/interne...
September 11th, 2010 at 8:58 am
You got shiitted on… hahahaha