I recently sat down with Joe Navran from Franco Shade to do a little interview. The interview itself is a pretty interesting read about how they started, where they are headed, and the vibes in todays street wear culture. Interview and pics after the jump.

1.What was your inspiration behind Franco Shade, and what’s the idea behind it?

My background is filmmaking so I’ve always wanted to do things to entertain people. With more and more technology coming out making every PC and Mac come with programs that allow 11 year olds to make broadcast quality motion pictures, I got a little less motivated to stay the course and continue in that field. I have always had a distant attraction to style and the fashion world since it often crossed over into my daily life anyway. [...]

Read the full interview + more pictures

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A Franco Shade tee was spotted in the Fox Tv serie called The war at home. The tee comes from the Franco Shade March 2006 Clothing Line (via Frsh).

Thanks Shogo

About The war at home :

The War at Home is a half hour comedy on FOX about two parents Dave (played by Michael Rapaport, from “Boston Public”) and Vicky (played by Anita Barone, from “The Jeff Foxworthy Show”) and their daily battles against their teenage children to keep their home, their children, and themselves in order.

More infos on tv.com

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Franco Shade is launching a Thanksgiving Trivia Contest :

Whoever is the first person who can answer all 12 correctly by midnight Thanksgiving night (pacific standard time), will recieve a Free Bronx Jacket (retail $130.00), One of each pieces of headwear that we make. The total of all of this is well over $200.00. No strings attatched, we will ship out your prize next week as soon as all of the Bronx jackets come in. If no one is able to answer all 12, the person with the most answered will win.

Please email your answers to Franco@francoshade.com, we will go by the time and date on the email recieved.

Thanks and Good luck!

Questions :

1. Name the laker who played in Magic Johnson’s last NBA finals vs the Bulls, and later appeared in every game vs the Lakers in the 2000 NBA finals as a Indiana Pacer?
2. What professional poker player was married to Doyle Brunson’s son Todd Brunson?
3. What was the name of the neighbors who lived next door to Alf? (the name they had on the tv show)
4. How many animals did Moses bring on his arc?
5. Please list the gold medalists in Inline Street, Skateboarding Street, and BMX street in the 1996 X-Games, also list what city the event was held?
6. Who invented the blender and in what year?
7. Please name the original 5 members of N.W.A.
8. What four cities were on the front of the 1989 original Stussy World Tour T-shirts?
9. What year was the McRib introduced to the public?
10. Puma and Adidas were founded by two brothers, what are their names and who owns which?
11. What movie premiered Super Mario Brothers 3 for Nintendo?
12. What Job did Jonas Bevacqua (L-R-G owner) have to help fund and save money to start the company?

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quoting ryanloewy :

After pretty much selling every item of their fall line out, Joe Navran (owner of Franco Shade) decided to give some previews of the Spring Line for 2007, which doesn’t seem to be any short of what the Fall line has delivered. Check it out.

T-shirt designed by Arlo Eisenberg, the digital messiah :
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Here is the new Franco Shade Clothing Line, featuring the Quitters Nevers Lose tee (worn by Rachard Johnson), Twisted Tee, Signature Tee, Color FRSH Tee, Collage Tee, Sparkle Hoodie & Bronx Jacket :

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Franco Shade, Hoodie Bape Style
More infos here

About Bape :

A Bathing Ape (with a line of apparel called Bape) is a Japanese clothing company that specializes in urban streetwear.

It began in 1993 as a T-shirt brand and originated out of the Harajuku area of Shibuya in Tokyo becoming one of the very first Japanese streetwear brands to start in the early 1990s. Bape’s logo and themes are all derived from the original Planet of the Apes movies. The brand’s name is based on a common Japanese saying, “bathing in lukewarm water,” that describes the willingness of Japan’s youth to follow popular trends.

More info about the Franco Shade Hoodie :
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Arlo Eisenberg did some custom work on a pair of Adidas Adicolor, the result is pretty original ! (source)

About the Adidas Adicolor :

Adidas launched the adicolor in 1984 to aid those who needed help getting in touch with their creative side.

This introduction became one of the first customization projects executed by individuals on a global scale. The all white shoes were delivered with a set of coloured weatherproof and quick drying markers allowing the wearers to create their own original look.

Related News :
- Arlo Eisenberg : Burgers, Hookers & Art
- Jug : Orange Kustom Kicks
- Jugshoes Kustom Kicks 2005

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Franco Shade got a brand new website : visit it at francoshade.com. You can check the 2006 Franco Shade clothing line here

2 more t-shirts designs :
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Franco Shade 2006 Clothing Collection :
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