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As we are all well aware now, the Nobody Cares contest has come and gone with the winners being announced. What may not be known to some of you is that those three winners are set to join one person who has been a part of the brand since day one.

When I first met Rachard it was for a new video I was working on at the time called F.O.R. 2. A photographer named Zach Podell told us about this guy who he felt was the next big thing in the sport. I heard some rumblings here and there and although Rawlinson to this day swears he found Rachard, the truth is Zach is the one who introduced him to me. Rachard says that although Zack had some form of neck cancer, hooked up with many porn stars, and at one point pulled an AK-47 on him for not wanting to skate he was a “pretty cool dude.” […]

Rachard Johnson: Franco Shade Interview.
Thanks Satan.

When the contest first started I wondered if we would actually get any good submissions, if people even cared to be part of a new video project I was doing. It has been so long since I’ve done something I wondered if I was even relevant enough to expect people to take this whole thing seriously. In the beginning we had some early submissions, some good but not really great. It was really crazy though that basically everyone who submitted was so much more advanced than the guys I would have featured in my videos just a few short years ago.

Rollerbladers have come a long way. Skateboarding is the norm these days, we are engulfed in an industry that is so oversaturated with people who want to latch onto skateboarding culture so bad, that they will even try and act like they themselves are skateboarders when the truth is they could care less about it. I guess that’s where I can see we truly are different. We don’t have the need to make a deck, or have a skate team just so that we can get into skate accounts. If people like our stuff then great, and if they realize our background and history began in rollerblading and they want to shun us because of it, then so be it.

The first guy who really blew us away was Jeremy, at that point I only planned on having one winner, and for a few weeks we were sure it would be him. He is from LA, so obviously we’re a little biased to guys from So Cal, but his home had nothing to do with his abilities and style. I am excited to have him become part of our team, and am sure he is going to be a great addition to the “FRSH” family.

Thanks Satan.

• Jeremy Soderburg Entry
• More Entries
• Franco Shade: Nobody Cares, 3 winners!

The results are in! After pouring through countless youtube submissions we are proud to announce that instead of ONE winner there will be THREE!

The winners will be announced one at a time over the next three days.

The winners will join Rachard Johnson on the Franco Shade Team and will be featured in the highly anticipated new (skate related) video project from Joe Navran titled, “Nobody Cares.”

Thanks go out to everyone who entered. We were constantly amazed at the level of skating that is out there!

Arlo

X Games Gold Medalist!

“FRSH”

Thanks Satan.

Alexandre “B-Nick” Cochennec (Frenchy Fries) Entry:

Here is the FRSH (nobody cares) edit of B-nick. I won’t go through lot of lines to describe the boy, fact is that you can learn more about him on the “montage” section. We filmed this edit in two days between the Rennes rain, and added few tricks you would have seen in other edits. We really made this edit for the fun of it, the video contest was a great idea, although i think you need to see skaters in action to really dig it…

Anyway the dude is currently in california with our great colleague Freddywhite, i guess he’s buying some cap or waxing some rails by now. Don’t be jealous, he ain’t eatin no great food there ! hope you still like hiphop. Enjoy !

Download: FrshB-nick.mov

Mason Richard Entry:

Made by Josh “Gogo” Castillo. Thanks Million.

Jon Fromm Entry:

Thanks Frommer.

Dan Barnes / Steve Bruning Entry:

When we heard about Franco Shade hosting an edit submission contest we took it as our personal mission to submit the illest, and most proper edits possible.

I originally took on Dan Barnes as my subject, then after lots of successful shooting sessions, I decided to add on Steve Bruning. Both sections are fused together into one seamless edit, but for the contest I split these two sections up to meet the 90 second requirement.

Download: nobodycares_full.mov / via.

Matthias St. John:

Matthias is Deity filmed and edited by GL Joe

Matthias St. John fashion photographer also skates. and most likely lives a cooler life than you do.

those weird effects at the end of the section are all organic. my VX started fucking up and that is what happens when CCD chips start going out.

Thanks Dleifeld.

Kevin Mc Gloughlin:

Irish roller Kevin Mc Gloughlin for the Franco Shade contest.

Thanks Kevin.

The Franco Shade Nobody Cares Contest is almost over! Here are some (last?) entries.

Tyler Reidy:

Thanks Proparolla.

Conor Manweiler:

Conor Manweiler, irish rollerblading, footage from 40 Shades of Green.

Song: Beck - cellulars dead. Thanks Proparolla.

Yair Viener:

Thanks D3sh1.

David Jones:

David Jones Franco Shade edit. Edited by Daniel Scarano Filmed by Daniel Scarano & Tanner Madix

Thanks Trsdavejones.