The two first steps were made in November 2013. First of all, along with Guillaume Chaboud and Davai production, we released a small film that was broadcasted during the festival.
Over 40.000 people have been exposed to this video: its aim was to explain to an unsuspecting audience the way rollerbladers alternatively look upon the city.
Moreover, we also did three shows in different places in the little neighbourhood where the festival took place. More precisely, 5 skaters (Remy Meister, Mathieu Heinemann, Hadrien Bastouil, Charlie Ruckly and Arsene Jurman) tried to skate, while Johan Berthonneau explained to the public what street skating actually is (for example, how we choose a spot, what’s our lifestyle like, etc).
Several urban planners worked on this project too, and explained both to the public and ourselves how urban space is conceived and built. The whole project is basically a meeting between an unsuspecting public, urban planners, and a bunch of street skaters interviews.
The last step of a project is always the hardest one… But it is now certain that a retrospective documentary on this original event will be broadcasted worldwide soon. It is edited by Arsene Jurman and ARTSN production. Not only will you get to see original tricks but also interviews of skaters, urban planners, and the artistic director as well.
In the next few days I will be working on the diffusion. I have already met some institutions, festivals, and websites outside of blading that are interested. We will see where that road leads us.