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July 2nd, 2009 at 12:13 pm
Yesssssss !! nice
July 2nd, 2009 at 12:22 pm
i want the sames babys oh yeah this is an awesome videos ^^
July 2nd, 2009 at 12:36 pm
Mais quelle immonde merde , je pense qu’il faut pendre l’auteur de cette pub par les burnes afin de le laisser mediter sur ce qu’il a laissé aux générations futures…
July 2nd, 2009 at 12:43 pm
hahahahahah….HAHAHAHHAH
this shit makes my day
:)
July 2nd, 2009 at 12:45 pm
that was horribly disturbing, as much as this message is short.
July 2nd, 2009 at 12:51 pm
MENTAL and kinda freaky at the same time
July 2nd, 2009 at 1:02 pm
woah… crazy stuff, like it
July 2nd, 2009 at 1:11 pm
WTF is realy REALY BAD !!
Shit of the year for sure
July 2nd, 2009 at 1:15 pm
hahahahaaaaaa, thats so fucking gangster. im feeding that water to my baby for sure.
July 2nd, 2009 at 1:16 pm
Doesn’t take much to be classified as “news” on this site does it?
What the fuck do roller skating babies have to do with rollerblading?
July 2nd, 2009 at 1:26 pm
thanks for posting this such a great video esspecially if u have kids u can really find this funny, one problem which is retarted but seemd akward was they shoulda threw some helmets on them lil computerized babys i know there group sesh wouldt last long at my local skate park with out helmets =0)
July 2nd, 2009 at 1:32 pm
i vote edit of the year !! what!!
July 2nd, 2009 at 1:44 pm
i rather see them on rollerskates then a skateboard, best video in my opinion if i would have seen this on tv i woulda flipd because finaly the sport even thow its not rollerblading but finaly we got a comercial.. This is what happens when a sport or sub culture blows up, Big corporations want to jump in on it and make some money off it, and when they present it to the world they always tend to present it a tadbit off the reality of how it really is {rollerskates} , like {graffiti} but ethier way its getting it into peoples houses like a billboard in there living room.. be happy because for all of those who say u want the sport to grow and get big again well this is what happens our sport gets xploited and warped and changed but none the less im glad its out there thumbs up evian
July 2nd, 2009 at 2:05 pm
baby did a fukn royal. wuuuttttttttt
July 2nd, 2009 at 2:06 pm
c’est enorme !!!
July 2nd, 2009 at 2:12 pm
That was VERY legit! Forward Air over fence, Distance jumps, STEEZ’d-out fakie threaded rocket (1:01), Frontside grind with T-Stop foot drag to stop, & Fakie cone/bottle threading.
Very well researched. This does our roots proud.
July 2nd, 2009 at 2:20 pm
:D:D:D fuck i had to laugh so hard xD
July 2nd, 2009 at 2:57 pm
cool!!!
only thing i didnt understand why they promote that with plastic babies 0_0
July 2nd, 2009 at 3:01 pm
hahahahahahahahahahahahhahahahahahahahahahahahahahahahahahahahahahahahahahahahhahahahahahahahaha
July 2nd, 2009 at 3:02 pm
lol at that abit scary tho tbh :)
July 2nd, 2009 at 3:17 pm
coooool :oP
these babies rock !
July 2nd, 2009 at 3:39 pm
Chris Says:
July 2nd, 2009 at 1:16 pm
Doesn’t take much to be classified as “news†on this site does it?
What the fuck do roller skating babies have to do with rollerblading?
Chris, you must except this is apart our rolling history. I’ve been aggressive skating for 18 years, but I first learned to ice skate when I was 4, then I rollerskated, then I got me a pair of inline skates. This is all apart of our culture. If Evian is putting out an international commerical, then hell yes. Thats huge for our sport and finally hopefully we can get out of the low life underground stage! Lets make money at an industry we love. I don’t want to go work for someone else and hate my dead end job.
Great Job Evian and the Babies.
July 2nd, 2009 at 3:45 pm
troooop styléééé ahahahaha
July 2nd, 2009 at 3:46 pm
totally agree with joey, Chris is clueless. its just one more little rollerblading seed thats planted out there that will hopefully sprout up a few more rollers, or at the very least open up a few more minds to what we do.
July 2nd, 2009 at 4:09 pm
cant you guys just watch that commercial and enjoy it without taking everything so serious…?
i mean come on… babies skating… thats just funny… have a laugh at it will ya !
good for the industrie bla bla bla blah… stop taking yourself so serious… pull your head out of your own ass
skating is a fun lifestyle… all the rest is just blah blah blah…
and this video rocks… it made me wanna go skating (and maybe kick some babies)
July 2nd, 2009 at 4:40 pm
song name pleease!!
July 2nd, 2009 at 4:40 pm
i want a skate like this
July 2nd, 2009 at 4:40 pm
beste edit ever
July 2nd, 2009 at 5:15 pm
o yeeeeeeeeeeeeeee!!!!!!!!!!!!!!!!!!!!!!! thats my soons ja jajjajajajajaja alll babes , you rocks you smile mi workday :D
July 2nd, 2009 at 5:46 pm
the babies kinda freak me out, but it was damn funny
July 2nd, 2009 at 6:02 pm
Royale wit cheeze!!! That baby is gonna be the next Aragon fasho. Baby Rachard looked jealous after that other baby hit the rail. haha
July 2nd, 2009 at 7:44 pm
the rail-kid must be Avichais son, cause they land the same way
July 2nd, 2009 at 8:22 pm
Vous avez rien compris vous savez pas lire un slogan ??? Vous avez pas vu ce qu’ils font sur leurs rollers et la manière dont il réceptionne après son grind ?
Ici le roller est montré comme quelque chose de complétement old school, de vieux, passé de mode. Boire de l’évian vous fait rajeunir et vous ramène 20 ans en arrière, à l’époque où le roller existait…
C’est de la merde, donc, ce spot. Ils auraient pu aussi bien mettre des bébés dansant sur du disco, vous voyez ???
I’ll make it short. This ad is nothing but shit cause it shows rollerblade as an old school thing, as something which existed in the past like 20 years ago, and drinking evian brings you back to those days. The whole point of this clip is : you drink evian and it’s like back in the days, when you were young. See, there even is rollerblade ! Man, that’s old, for sure ! now I feel young ! De la merde quoi.
July 2nd, 2009 at 8:24 pm
Pourquoi vous croyez qu’ils balancent leur son sur un ghetto blaster au début ? Parce que c’est cool ? Non, parce que c’est les années 80, et que c’est quelque chose, qui, comme le roller, n’existe plus.
As well with the ghetto blaster at the beginning. Something which no longer exists. A part chez Djé.
July 2nd, 2009 at 8:34 pm
that was fucking creepy
July 2nd, 2009 at 8:40 pm
/\ You’ve got no idea what youre talking about dude. There are no themes of “bringing you back to your childhood” – Nor does it portray Rollerblading as “oldschool” – Theyre rolling on Quads – which is very oldschool.
Its just an entertaing commercial. A well known winning formula…
Dancing Babies + Cool action sports + Urban culture = Gold mine.
July 2nd, 2009 at 8:40 pm
Chris, the significance of this ad is that a company as large as Evian is willing to take a risk on appealing to consumers through humor, with rollerblades. When their marketers did their segmenting and targeting homework they probably found a variety of ways they could appeal to their target market. At the end of the day they decided to go with an extreme sport, but not just any extreme sport. They chose rollerblading. That decision in itself says something about how rollerblading is growing, and that decision helps our sport by gaining cultural acceptance at the conscience and subconscious levels.
While the ad doesn’t depict rolling as you or me experience it on the street, at least it is a step forward from rollerbladers being depicted in spandex and being made a mockery of.
July 2nd, 2009 at 9:02 pm
the baby will lokk better in xsjado..
hahahahha!!
fuckin sick royale!!
July 2nd, 2009 at 10:02 pm
better style than sizemore
July 2nd, 2009 at 11:17 pm
This was amazing. How someone can be dumb enough to complain about this is beyond me.
July 3rd, 2009 at 1:01 am
steven Says:
July 2nd, 2009 at 4:09 pm
cant you guys just watch that commercial and enjoy it without taking everything so serious…?
i mean come on… babies skating… thats just funny… have a laugh at it will ya !
good for the industrie bla bla bla blah… stop taking yourself so serious… pull your head out of your own ass
skating is a fun lifestyle… all the rest is just blah blah blah…
and this video rocks… it made me wanna go skating (and maybe kick some babies)
very much amen to that!!!!!
July 3rd, 2009 at 1:50 am
Awesome!! And also creepy!! But definitely awesome :P
July 3rd, 2009 at 3:01 am
must be a slow day for the rollernews guys…..
July 3rd, 2009 at 3:08 am
I’d fuck them all.
July 3rd, 2009 at 3:45 am
so cute.where can i adopt one of those babeis?
July 3rd, 2009 at 5:02 am
Ralph says:
Chris, the significance of this ad is that a company as large as Evian is willing to take a risk on appealing to consumers through humor, with rollerblades. When their marketers did their segmenting and targeting homework they probably found a variety of ways they could appeal to their target market. At the end of the day they decided to go with an extreme sport, but not just any extreme sport. They chose rollerblading. That decision in itself says something about how rollerblading is growing, and that decision helps our sport by gaining cultural acceptance at the conscience and subconscious levels.
While the ad doesn’t depict rolling as you or me experience it on the street, at least it is a step forward from rollerbladers being depicted in spandex and being made a mockery of.
They we’re not wearing rollerblades.
Joey, I too have been rollerblading a long time, around 15 years now, and I still fail to see what this ad has to do with our sport. Evian is putting money into rollerskating, no one out there who doesn’t know about rollerblading is going to see babies on quad skates and think to themselves “I need to get myself a pair of rollerblades”. Be real, this has no impact whatsoever on our industry, you people are fooling yourselves.
July 3rd, 2009 at 6:29 am
Hey guys Matt King here, just thought I would give you some background on the Evian video, I have been rolling since 1993 and work as a Rollerblader in TV, Film, Music video’s and Live Shows as much as I can, rolling is my life and it’s made me who I am as a person and given me everything I have including my wife who I married on my blades in Las Vegas (2001), there’s nothing I care more about than the image of our sport and getting it out there in the public eye.
I auditioned for this ad in London about 3 months ago and it was filmed in pinewood studios about 2 months ago, the ad features myself on my Razors (but the babies are on quads) doing the tricks and 4 other roller skaters who I had worked with on Starlight Express.
They had this huge room set up with a smooth wooden floor and about 80 high def infra red cameras shooting the room at the same time from every possible angle, we had to wear these horrible lyrca suits that they covered with tons of sticky reflective balls.
It was great fun as they had a video screen set up so we could see the computer versions of ourselves on the screen and we were mucking about getting the babies to do all kinds of weird stuff.
There is a making of TV show coming out soon. Anyway Andy Peerless built the ramps and they filmed me doing the fence jump and most of the other stunt moves in the studio in 1 day expect for the rail grind for that I got footage of myself at Rampworx and tried to position my arms and legs as if I was A baby trying to grind.
I also did some mistys and spins for them and gave them some more tech (but I’m not very tech!) grinds in the hope they might use them.
The brake dance bits were done by the other Starlight guys.
I met the creators and the rest of the team and not once when we were discussing the premise for the add, did I feel that there intention was to mock our sport in any way.
I’ve always said you can say what you want about me but diss my sport or family and i’ll be pissed!
I’m currently in New Zealand doing Starlight Express with Leo Terris, we do 8 shows a week and we are often asked to do TV and newspaper interviews about the show and about skating, which we’re always happy to do as it’s the perfect opportunity for us to get our sport in the public eye and present it in a positive way to the younger kids.
The way I see it If we even inspire one kid to start rolling a month it’s all worth it.
All the best
Matt King
July 3rd, 2009 at 6:31 am
You can see more of the stuff I have done by going on youtube my screename is MILK1SUGAR
My Flickr is
flickr.com/photos/31156639@N03/sets/72157607783249386/
Also the Starlight stuff me and Leo have done is here:
3news.co.nz/Entertainment/Story/tabid/418/articleID/101826/c...
3news.co.nz/Entertainment/Story/tabid/418/articleID/101831/c...
stuff.co.nz/dominion-post/news/wellington/2373571/Creating-a...
stuff.co.nz/lightbox/dominion-post/news/wellington/2373347/?...
July 3rd, 2009 at 7:27 am
Matt King,
You have been fooled! There is not one rollerblade in this commercial. Also, Evian is Naive backwards. You should be ashamed for working with these people when they put rollerskates on everyone’s feet.
As a matter of fact, I would like their contact information so that I can call up the producers and tell them how inaccurately they portrayed rollerskating in this ad, and how even after spending all of this money, using 80 HD cameras, paying for ramps, paying YOU to rollerblade in this ad, and all the other things they paid for, they still didn’t understand how rollerblading works.
I can see it now, the head of this commercial probably had some stupid kid calling the shots. “Dad I wanna see rollerskates not rollerblades!”
To which he would reply with “Make it so, screw following ANY rules about rollerblading, let’s just throw some quads on everyone’s feet! Grinding on handrails via Quads? You got it, I’m callin the shots around here!!!!!!! Forget logic, because that won’t exist in this commercial”
What a disgrace. I’m never EVER going to buy this brand of water again.
Who is with me?
July 3rd, 2009 at 8:35 am
baby frankey at bout 40 secounds like xD
July 3rd, 2009 at 9:25 am
Collector!!! love it
July 3rd, 2009 at 10:21 am
haha…:D sweet rollers…:D beautiful…:)
July 3rd, 2009 at 12:30 pm
Hey John
I don’t want to get into some kind of on line argument with you but there are a few things you said that I would like to comment on.
“Grinding on handrails via Quads? ”
I have a roller skating video called Air attack and it’s from the late 80′s it has Rene Hulgreen, Raphael Sandoz and quite a few of the other legends in it, in one of the sections Rene does a frontside down a 15 stair rail on his quads, it’s this video that inspired me to start grinding on my roller skates back in 92 after that I was given Dare To Air and got myself some blades, but a huge chunk of the tricks in early videos like the Hoax came directly from the aggressive roller-skate scene.
I still have my Bauer Turbo quads and once every now and then I take em out with me, I can still frontside or royale any handrail I can do on my blades although jumping off is harder as once your locked YOUR LOCKED!
“There is not one rollerblade in this commercial. Also, Evian is Naive backwards. You should be ashamed for working with these people when they put rollerskates on everyone’s feet.”
I wore my Razors the CGI people wanted rollerskates so that’s what they did, anyway even if the add is retro it’s still accurate as it depicts aggressive roller-skating as it was at the time. but since aggressive roller-skating was very underground most people who see it will think of aggressive in-line and surely any thing that get’s rollerblading back in people’s heads is a good thing.
Maybe I am naive but the way I see it is Evian put our sport or at least something that people will associate with our sport on mainstream tv and they paid me a Rollerblader to do it, I have already spent the cash at Bayside blades so Evian is supporting our sport big time, they could have chose the quad skaters at the audition for this job but they didn’t as they wanted it it to look good.
When I get back to the UK I will upload the old roller skate vid for you to see.
Matt King
July 3rd, 2009 at 1:23 pm
oh my god… why so serious??
why are people saying that this ad “doesnt depict our sport” and shit?? so waht if its quads or rollerblades?? why the hell are you wanting recognition so badly? didnt you get love from your parents????
it’s a fukin TV AD AND THEY COULD HAVE JUST PUT SOME BABIES DOING JUST BREAK DANCE, DOING BALLET, SURFING, TAKING A SHIT OR HAVING SEX!!!! WHO FUCKING CARES!!
this is NOT a documentary about skating, it’s not an ad made FOR skating, it’s a typical TV ad for a consumer product, PERIOD.
if matt king (i met you a few years ago in london) worked in this and i believe it’s good he did, he did not “sell out” even if the stupid babies didn’t have inline skates. he provided some moves, whats wrong with that? the ad is not about skating, it is not making fun of skating, skating is just the story they used, and i seriously doubt that they chose skating because “it shows how our sport is growing, and the industry is stronger, and we are getting accepted and recognised” BLABLABLABLABLAAA
some people are so obsessed.
get some sex, chill out, and skate an stop worrying about this stupid things.
July 3rd, 2009 at 3:45 pm
you guys ever see the cartoon movie “monsters versus aliens”?
the main character (a giant woman) takes two cars and sticks them to her feet to get away from this thing. i thought it was pretty funny…. no one else laughed at it.
but it was cool to see that the would put her on something similar to rollerskates/blades instead of a skateboard or something in the like (a bus for a skateboard?)
anyway, inside i knew that it is just one more sign that rollerblading is on the rebound.
July 3rd, 2009 at 4:55 pm
goddamn…these kids are good…
July 3rd, 2009 at 5:59 pm
Matt King,
Well, at least you contributed to Rollerblading by spending the money at a shop.
If the CGI people are to blame, then they can suck a dick. Sounds like they consider quads cooler than in-line skates. They are wrong.
I’m still banning Evian on principle, their water is too expensive anyway.
July 3rd, 2009 at 6:05 pm
yeah like people dont hate on skating enough lets try more stupid ads that make our sport look even more gay in the main stream medias eyes all you rolllers who are ammussed by this are obviously new to the sport or to stupid to realize this is obscene for our sport
July 3rd, 2009 at 6:21 pm
john dillingham, what is wrong with you? do you think people care about if it´s inline skates or quads?
who are you to say that inline skates are cooler than quads?
this ad is not about inline skating man. yea, they show babies skating, so?
getting offended by this evian thing…. you are so ridiculous it´s funny!!!
July 3rd, 2009 at 7:34 pm
haha it’s an ad with some really nice VFX.
get over yourselves.
July 3rd, 2009 at 11:16 pm
JuJu,
Thanks.
July 4th, 2009 at 12:50 pm
well that was an okay add,maybe a bit to strange.
but i understand why rollernews are posting this,i believe its to show that rollerlbading is once again becoming popular with indutry again:) making us more likable to the public creating more skaters and increasing the sports popularity:)
July 12th, 2009 at 7:07 am
the skating babies is a good idea… what are they advertising again?
July 27th, 2009 at 2:31 pm
[...] Zealand evening news piece on Matt King and his part in the Evian Roller Babies advert aired on 26th of July 2009 at [...]
May 21st, 2010 at 11:06 am
Ciekawy post, bede wpadal na twoja stronke czesciej zapewne