Mathieu Heinemann: Arcena, Frenchy Fries Edit
L’industrie du patin à roulettes a toujours appartenu à sa communauté et à ses pratiquants. Même lorsque de grosses corporations tentaient encore d’en profiter financièrement, les patineurs « agressifs » ont toujours pris en main leur propre destinée. Il existe d’innombrables exemples dans notre histoire de marques établies par des skaters, et même si l’étiquette « skater-owned » est parfois utilisée à tort et à travers, il n’y a pas de doute qu’avec des compagnies comme NIMH, les patineurs sont plus que jamais aux commandes de leur industrie. La marque française Arcena pourrait être un autre exemple de tout cela.
Lire l’article complet sur Frenchy Fries.
The rollerblading industry has always belonged to the community and its members. Even when corporate brands were still trying to make a quick buck off of rollerblading, fellow aggressive skaters were always ones to take care of their own destiny. There are countless examples in our history of brands founded by skaters, and even if the « skater-owned » tag is sometimes misused, there’s no doubt that with companies like NIMH, skaters are in control of their own industry more than ever. The French clothing brand Arcena could be another prime example of all this.

Thanks Todobai.
Tags: arcena, frenchy fries, mathieu heinemann

L’industrie du patin à roulettes a toujours appartenu à sa communauté et à ses pratiquants. Même lorsque de grosses corporations tentaient encore d’en profiter financièrement, les patineurs « agressifs » ont toujours pris en main leur propre destinée. Il existe d’innombrables exemples dans notre histoire de marques établies par des skaters, et même si l’étiquette « skater-owned » est parfois utilisée à tort et à travers, il n’y a pas de doute qu’avec des compagnies comme NIMH, les patineurs sont plus que jamais aux commandes de leur industrie. La marque française Arcena pourrait être un autre exemple de tout cela.
The rollerblading industry has always belonged to the community and its members. Even when corporate brands were still trying to make a quick buck off of rollerblading, fellow aggressive skaters were always ones to take care of their own destiny. There are countless examples in our history of brands founded by skaters, and even if the « skater-owned » tag is sometimes misused, there’s no doubt that with companies like NIMH, skaters are in control of their own industry more than ever. The French clothing brand Arcena could be another prime example of all this.






October 9th, 2009 at 9:21 am
The LAST thing in the world we rollers need is
another “skater owned core clothing brand”.
This is just EGO POLUTION.
My mother taught me to dress myself when I was 3 years old.
These FAKE EGO BRANDS are just a way for weak ass rollers
to show the world how inferior they feel in contrast to the
SKATEBOARDING COMMUNITY.
THANK YOU
October 9th, 2009 at 9:51 am
Unique style! i like it!
October 9th, 2009 at 9:59 am
shut the fuck up with that pessimistic jibber jabber. Disgusts me when i read the deusch bag comments on here. Go to the Tool Academy.
This guy is dopee, transfer to rail at 2:05 was fuckin ILL. So so Flow wit it
October 9th, 2009 at 10:07 am
“My mother taught me to dress myself when I was 3 years old.”
haha want a fuckin cookie. Just quit and go skateboard if you hate it so much.
October 9th, 2009 at 10:11 am
….. so stylish and fluent…. I remember the life plus section…
October 9th, 2009 at 10:14 am
Loved to see Mr. Heinemann still at it, and with so much strength too!
Keep going like this forever, and don´t let people like arctic roller ever get in your way.
October 9th, 2009 at 10:14 am
this is great it’s still a pleasure to see you skating Mat !
and I know it’s a pleasure to film him to.
keep going with the ARCENA team.
French industry try to push things a way diffrent…. loved this
bravo Mat, Frenchy fries and all the arcena team !
Y.
October 9th, 2009 at 10:17 am
THANK YOU Mat!
Pleasure to watch it…
October 9th, 2009 at 10:30 am
pitier…
le diaporama a la fin c’est d’un kitch, et puis on dirait quil est mort du coup…
frenchie fries plus ca va plus c’est naze
October 9th, 2009 at 10:38 am
ten qu’on y est arrete aussi les discours de babacool a la con du genre l’industrie au roller…
October 9th, 2009 at 10:59 am
une edit qui ne te fais pas justice mat
October 9th, 2009 at 12:06 pm
Moi je vois juste un mec qui roule vite ds les park, sans roller on appel ça courir..
C’est un bon rider avec son propre style, mais rien de plus.
October 9th, 2009 at 12:09 pm
un peu daccord avec mo mais tu fait plaiz kan meme !
October 9th, 2009 at 12:19 pm
Edits como este son los q dan ganas de seguir patinando.cogratulation mr heinemann
October 9th, 2009 at 12:24 pm
SUCH GREAT SPEED AND FLOW. sick late spins too
October 9th, 2009 at 12:47 pm
Ca me fais peur de voir des gars qui disent c’est un bon rider mais rien de plus et c’est surement le même genre de gar qui se branle devant des 720 soul tellement dégueulasse.
Enfin bon chacun sa propre opinion mais moi je ne vois pas le roller de cette facon.
Heinemann me fera toujours rever!
October 9th, 2009 at 12:53 pm
a little bit slippery… but looks he is really enjoying yourself, and i think this is all about. So…great job man! Keep on!
October 9th, 2009 at 1:02 pm
ca vaut pas un 720 top soul hypra degeulasse a jeter au lion de busciano brothers (de merde) au gladiator…
October 9th, 2009 at 1:19 pm
Dommage que les images saccadées altèrent l’hyper fluidité de Mathieu à l’écran…
Mais bon, dira-t-on que c’est une volonté artistique du monteur…
En tout cas, toujours autant de violence dans les tricks!
October 9th, 2009 at 1:20 pm
original and reminds me alot of DL
October 9th, 2009 at 1:22 pm
Great speed and flow!! For me one of best in Europe!!
October 9th, 2009 at 1:23 pm
That’s entertainment ! it’s insane ! This guy is so dope, he got a perfect ease ! his air style is awesome… But the end of this edit is so lame ! pictures and pictures after the show is boring and really ugly !
October 9th, 2009 at 1:27 pm
Jvoi pas en quoi tu taille les buscaino trou du cul… (t’est hors sujet) C’est des bon gars, qui skate et qui sont loin de critiquer contrairement a toi no life.
Tres bonne edit de Mathieu, bravo !!
October 9th, 2009 at 1:37 pm
on dirais un edit posthume :s
October 9th, 2009 at 1:47 pm
enculé de kalwo moi je signe momosylla!
matt il est mort quand j’étais pas au courant, un mois de ramadan et jsuis complètement largué.
October 9th, 2009 at 1:49 pm
I’m fan !! what a style, what a flow = what a tease !!!!!
really enjoyed it much. (except the end of the edit with these pictures, would have prefered to see them in and other article or few weeks ago to introduce the edit)
keep it real Mat
October 9th, 2009 at 1:53 pm
AMAZING !!!
Show the real love pleasure you have wen you skating Mathieu its one of the best pro fille i haver see !!
Wen i meet you in F.I.S.E. Palavas you are young kid you look like others kids doing the same triks of every one does but your relevation shows in these last years you are ESPECIAL guy !!! Keep going with your NATURAL SKATING STYLE SHOW TO THE PEAOPLE THE REAL LOVE OF INLINE SKATING !!!
switch_inliner@hotmail.com
My home Portugal its your home !!!
keep in touch !
SWITCH
October 9th, 2009 at 2:23 pm
Moi perso je trouve que c’est un trés bon skaters, mais je suis pas un grand fan .. il dégage quelque chose que les autres n’ont pas, mais moi bizarement ça passe pas ! et puis moi les gipsi je deteste ça.. il etait plus frais en remedyz avant.
ps: les buscaino c’est chaud les gars, c’est quoi c’est enfant du cirque.. il sont dans la classive des mec qui font de la big c’est gars.. horrible!
October 9th, 2009 at 3:18 pm
de la merde… quel gachie !
October 9th, 2009 at 3:18 pm
oui les busciano sont braves, mais le 7.2 top soul etait quand meme hypra degeu.
October 9th, 2009 at 3:21 pm
Et le texte de présentation, ils ont pris des acides !? Acena va sauver le rollo, c’est une blague j’espère !
October 9th, 2009 at 3:24 pm
style was a special scrappy cocoo doesn’t believe to grab anything
October 9th, 2009 at 3:26 pm
petite info:
je connais le switch qui a fait un com..
c pas un compliment quand il parle de toi, jl’ai rencontré au winterclash il ma cassé la tete avec ses theories roller sur ts les riders, il a meme reussi a souler farmer en lui montrant ses vieux profile sur son mobile… un vrai taré!! hahaha
October 9th, 2009 at 3:37 pm
Sonia ressasse son desespoir amoureux… Triste.
October 9th, 2009 at 4:16 pm
BOOM!! ….BOOOM!! ….BOOM!
October 9th, 2009 at 4:45 pm
bob la rage… merci
October 9th, 2009 at 5:29 pm
he loves water… crazy style, very cool =]
October 9th, 2009 at 5:48 pm
I went skateboarding and rollerblading today.
no jealousy
nor hate
just real,
posers are fakes!
October 9th, 2009 at 6:39 pm
yall a bunch of holes and buckets
October 9th, 2009 at 6:41 pm
This guy is a wildman. He actually makes park skating look scary.
October 9th, 2009 at 6:55 pm
“The French clothing brand Arcena could be another prime example of all this.”
LOoOOOOoooooOOOOOOOOOOOoooooooooooL !!!!!!!!!!!!!!!!
October 9th, 2009 at 9:14 pm
ANYONE KNOW THE SONG!?!?!?!?!?!
October 9th, 2009 at 9:22 pm
that’s some serious steeze right there
October 9th, 2009 at 9:34 pm
wow, looks to me like french skaters are absolutely ripping right now! got some speed in those bowls there man, sick edit :)
October 9th, 2009 at 9:55 pm
handplant back roy was nuts. Crazy flow style.
October 9th, 2009 at 9:57 pm
matthieu still on top !
putain je me régale à chaque fois que je le vois skater, l’un des meilleurs. FAT
October 9th, 2009 at 10:15 pm
Comme d’hab… c la ruine!
October 9th, 2009 at 10:43 pm
Song : To Zion
Artist : Lauryn Hill
Album : The Miseducation of Lauryn Hill
October 9th, 2009 at 11:29 pm
song was horrible
October 9th, 2009 at 11:41 pm
there is somthing very Jaren Grob-esqe about the way he skates. not that it is a bad thing
October 10th, 2009 at 12:44 am
“original and reminds me alot of DL”
Word
October 10th, 2009 at 2:06 am
j’espère que Mathieu Heinneman ne prêtera pas attention à tous ces commentaires désobligeant.
October 10th, 2009 at 2:41 am
So many bad ass tricks in that edit!!!! Great to see that guy skating again!
October 10th, 2009 at 3:26 am
Arctic Roller Says:
These FAKE EGO BRANDS are just a way for weak ass rollers
to show the world how inferior they feel in contrast to the
Arctic Roller Says:
October 9th, 2009 at 5:48 pm
I went skateboarding and rollerblading today.
no jealousy
nor hate
just real,
posers are fakes!
Dude 1. you contradicted yourself, 2. you do both sports your a FUCKIN POSER haha damn get the fuck off the message boards before i throw up
October 10th, 2009 at 3:44 am
SO SICK!
Damn Heinemann is back on the grind.
Last trick was so fucking epic.
Suck it easy haters.
October 10th, 2009 at 10:06 am
insane skater !!! one of the very best!!
October 10th, 2009 at 10:15 am
waouhhh rip matieu heinneman…et le discours sur l’industrie du rollos alors la c’est le meilleur…arcena avec un modele de t-shirt tout les ans va surement tous nous sauvés dans une industrie qui raporte pas une rondelle en plus…mdr ah c’est bo la vision du rollos angelique ou les gens souris et court dans les skates parks mais svp meme si ya kelkes bon tricks areter d’en faire un dieu de ce mec il a fait un bon profil dans un life + et ensuite ….c’est vrai c’etais pas ya o moins 5 ans merde !!!!!!!
October 10th, 2009 at 10:16 am
ah rouler la bouche ouverte on peu s’etouffer avec une mouche….
rollos dangereux !!!!!
a ne pas montrer o enfants
October 10th, 2009 at 11:42 am
crewstibat71, jsais qui tai et franchement jtrouve que tes vraiment un bouffon,
MAIS LA jte jure tu ma fais trop plaisir…
TA TOUT DIS
merci !
October 10th, 2009 at 12:55 pm
great stuff,
hello mat
October 10th, 2009 at 1:47 pm
ah mon ami beebop tu me connais pa je pense tu te trompe je suis pa un parisien ….et en meme temps je sui pa un bouffon mais je pense ke lotre personne cité doi en etre un tt a fait mdr
mec de saone et loire retraité du rollos voila mon identité lol
October 10th, 2009 at 3:06 pm
rho putain c’était frais. Merci Mathieu
October 10th, 2009 at 4:42 pm
Bizarre tous ces gens qui s’enflamment et qui se sentent obligé de donner leur opignon et leur vision sur tout et n’importe quoi. On s’en bat les couilles. T’aime ou t’aime pas point-barre le reste c’est d’la merde!
J’ai kiffé, merci Heineman.
October 10th, 2009 at 7:43 pm
He’s so good – and for sure one of the most stylish skater in this world! Learn a lesson from Matthieu Heinemann (I do so)!
October 11th, 2009 at 2:09 pm
Big props to Mathieu!! Skates with more energy and passion than should be possible!! And the coolest, rough style ever!
The French really seem to be pushing and representing rolling better than most these days – keep it up guys!
October 11th, 2009 at 3:15 pm
that guy is sick, i was watching an old life+ the other day with a section from him. he’s sooooo sick. here here artic roller!
October 11th, 2009 at 7:41 pm
mathieu is the man… always has been… ever since ever…! but this makes him the man times two! know it!
October 12th, 2009 at 9:56 pm
Moi je dis il fait rever, je veux faire du roller !!!
October 12th, 2009 at 10:17 pm
Truly some of the best skating I have ever seen.
Best of luck with your enterprise!
Thank you Mr. “Jealousy is hates ugly cousin” for getting owned by me.
You must be one sore LOOSER
Peace out
October 13th, 2009 at 7:51 am
haha owned? Its now obvious you are 12 years old. Go back to eating captain crunch and having your mommy tuck you and calling you cupcake you little weener. and the only thing sore is my dick after beatin guts on your mother damn those titties are nice. Officially PWNED!
October 16th, 2009 at 10:00 am
franchement j aime sont style ca facon de rider il se la raconte pas c est un niké ce mec je l ai vu roulé et il lui mank vraiment un boulon mais par contre les mecs qui critique aller plutot faire mieux le roller est devenu pour dpuis que les gens cherche afaire des 1 millarquatrevingt top soul des truc qui sont certe dur mais pas stylé aprés chacun ca vision et moi je dit que dans les 2 cas il faut respecté ce qu il font car a l heure qui suis c est pas vous qui etes sur le site en video et encore moin entrain de vous faire juger par des bouffon et moi je dit que c est a notre facon les francais de roulé est on ira loin
October 27th, 2009 at 1:59 am
crewstibat71 Says:
“”il a fait un bon profil dans un life + et ensuite “”….il a un peut gagner L’imyta couillon va gagner un contest de cette envergure et t’auras la parole .