FOR (Inlinegloria, Brazil): Summer 2012, Promo Edit
The FOR is a multidisciplinary brand that moves in the field of urban fashion, contemporary art and street skating. From Rio de Janeiro, but with a totally different, is not focused on beachwear, but turned the city of Rio.
Contemporary and with a totally different look of the city has as its advocates FOR, photographers, tattoo artists, filmmakers, visual artists and skaters.
The 1st Campaign, Summer 2012, was titled inlinegloria, a term created by the movement of Brazilian street skates. All the graphic was based on that feeling, with images and colors inspired by Russian Constructivism and aviation war.
The FOR gets strong market street fashion as the first brand in the segment having as head the office and not roller skate street.
Skating at 1’51. Featuring Maxwell Alexandre.
Tags: brazil, maxwell alexandre
November 11th, 2011 at 9:05 am
skating was decent.nice stuff.
November 11th, 2011 at 10:30 am
The skating was good and so was the production value. I really like the font that you guys have picked out and I notice the subtle design treatments that you guys have throughout your site. The logo is tight as well but in all positive comments, there is much in constructive criticism here.
The main qualm that I have about this brand is that it really leans heavily towards the Russian constructivism that Shepard Fairey has pretty much killed. Y’all are treading on a fine line of seriously biting a style that is global. Personally, I hate obey and all that it represents so I don’t mind someone making money off of their success but trust me, if you flash this shirt and a obey shirt to someone, they might not notice the difference. ( maybe thats what youre goin for )
One suggestion that I also have is to compress your images! The fancybox is already a shit plugin so the way to balance that out is to have compress them bad boys! Its bogging down your site bad.
Peaceout
November 11th, 2011 at 11:04 am
In line gloria!
November 11th, 2011 at 11:29 am
HÔ Gloria!!! hahaahhahahahaaahha Nice man, the best promo in the Brasil.
November 11th, 2011 at 3:37 pm
muito style.. verruga é o cara! e o max é bom demais!
November 11th, 2011 at 4:51 pm
Inline Gloriaaa!
November 11th, 2011 at 5:05 pm
Constructive criticism:
first time ever a smart and polite comment on Rollernews!!!
What are you doing here haheuhaeu?!?!
: )
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