The FOR is a multidisciplinary brand that moves in the field of urban fashion, contemporary art and street skating. From Rio de Janeiro, but with a totally different, is not focused on beachwear, but turned the city of Rio.
Contemporary and with a totally different look of the city has as its advocates FOR, photographers, tattoo artists, filmmakers, visual artists and skaters.
The 1st Campaign, Summer 2012, was titled inlinegloria, a term created by the movement of Brazilian street skates. All the graphic was based on that feeling, with images and colors inspired by Russian Constructivism and aviation war.
The FOR gets strong market street fashion as the first brand in the segment having as head the office and not roller skate street.
I knew Austin for a number of years now and the only way to describe him is a beer drinking, blood sucking, piece of shit. But the best kind of piece of shit new jersey can birth. From having to rake up buckets of broken glass the morning after parties in our old house in the pine barrens to traveling the country with this son of a bitch, there are always good times, a shit load of laughs and gallons of good old vitamin beer.
I have some of the craziest nights of my life partying with this dude and am going to have many more to come.He is one hell of an artist and I have had the pleasure of him personally drawing up every tattoo sketched into my skin. After moving out west, Erik and I introduced him and his artwork to Brandon Negrete and luckily enough he was able to do all of the titles in Negretes film, Regardless.
Looking at his artwork, one can not look at it and not be impressed, and for some even disgusted. But you have to have a solid appreciation for it REGARDLESS… like that plug? The right people have been taking notice of it and he is now going to be working with Valo, and Shredweiser in upcoming projects.
Austin is a solid dude, has the eye for cool shit and is one hell of a model american. Get ready to have you skulls shaken. -Chris Dafick.
Pablo Abad is a graphic designer and art director living in Madrid (Spain). For his Ucon Artist Feature he got deep into greek history and developed a series of wonderful mystic creatures.
He uses symbolic environments of old Native American tradition as well as esoteric Indian divinities. Additionally he works with complex fillings that reminds of surfaces from Jupiter, endless fractals or even 80ies pattern graphic.
Robert C Lievanos grew up in the action sports industry as a pro skater in the 90’s. His love for creating and skating was formed at a early age.
After college, Robert worked as an editor and motion graphic artist. He soon realized that this was not the direction for him. In 2007, he started up his own studio, Fade Hurricane Design and has been working for himself ever since.
Robert’s travels, experiences, hard work and dedication molded him into the versatile designer he is today.
It has become quite a common habit in the fashion world to see established brands working in collaboration with renowned artists in order to come up with something fresh and new, adding some extra flavor to the usual clothes.
Well, rollerblading is no exception really, and this time French brand Arcena worked together with Montpellier’s local, JFC activist, graffiti artist and ESA organizer Salamech to bring you a special tee-shirt for the event.
As our brandnew spring & summer 2011 collection is available right now, it’s time to give you the chance to win some of the fresh, new products.
In round 1 “Spread the news!” we pick 3 lucky winners to win a shirt from our new line, free choice of size and style & of course free shipping right home to you. Deadline is 30th of March 2011.