Alchemy: Press Release & Edit
A New Beginning.
It’s time to clear up the crap surrounding Alchemy.
As it stands, there is less than a handful of reputable boot companies in the blading world who actually give a shit and put back into the industry. Over the first two years of Alchemy we’ve already sponsored some of the UK’s highest profile comps, help fund skateparks, flowed product to up and coming riders and established the respect of the UK’s most influential characters. Anyone that had their eyes open at this years NASS should have noticed the abundance of Alchemy banners on the street course as well as hammers dropped from our first official rider, Andy Gilbert.
If we wanted an easy ride we wouldn’t bother putting back into the industry.
The cynics may argue that we’re trying to get a quick buck from rollerblading but Alchemy was born from a distributor who has been releasing aggressive skates for the past ten years. And after watching the standard of the UK scene evolve, we realised it was time to develop the first pro level boot company from the UK.
To develop Alchemy, the distributor teamed up with some of the best UK rollerbladers as we knew this had to be a brand for skaters, by skaters. Everyone involved with Alchemy had the same vision; to create a high quality boot company at a reasonable price, from a UK brand with longevity.
Anyone that thinks there’s easy money to be made in creating a boot company from scratch needs to question their own sanity. Especially in the current rollerblading climate where some major boot companies have made their quick buck in the industry’s peak, and left when times got hard. We at Alchemy understand that to get back, you first have to put in.
Instead, we’ve been busting our guts hooking up riders, travelling to comps, shooting edits and developing our skates. We can’t give too much away, but keep your eyes peeled for more news on a full team and future product developments.
Alchemy is here to stay.
(Source).
Sam Tuffnell On the Alchemy fk.1:
Thanks Sentinel & Tom Willox.
Tags: alchemy
September 29th, 2008 at 11:41 am
im getting the feeling tha he dont like them, but they look a lot better when they are on his feet
September 29th, 2008 at 11:55 am
wheres this skatepark looks sick
September 29th, 2008 at 1:15 pm
nothing wrong with these skates i prefer razors but they look fine if you like the tightie look maybe, at any rate theres nothing wrong with the company, what makes the skaters owned brands more ethical when the skaters themselves could be just as big assholes as those who run this company, the quality control is certainly better from large distributers I find, crap usd buckles the break, or m1 wheels that core anyone?
September 29th, 2008 at 1:26 pm
…let´s just wait and see…maybe we should give them a chance…
September 29th, 2008 at 1:45 pm
The park is Southsea - In Portsmouth.
The bowls are about 20 years old and, as anyone who has ever been there can tell you, are death if you fall!
No one can skate that park better than sam so dont be fooled - that sh*t is hard!
I like the colour of the skate - we’ll have to see what they’re like in real life tho
September 29th, 2008 at 2:01 pm
Yeah Tuffnel makes the park look a lot better than it is, no one else can skate that park as well as him. I think it will take Alchemy a couple of years experience in the skate market and a few boots before they get up to the standard of the big brands such as Razor, but they are on their way which is all good.
September 29th, 2008 at 3:04 pm
the skate looks better being skated and customised and even scratched up a bit. stock photos always look shithouse.
September 29th, 2008 at 3:37 pm
De-interlace wud be nice :)
September 29th, 2008 at 4:55 pm
They look much more better than I tought…
September 29th, 2008 at 5:45 pm
yeah deinterlace please !!!
September 29th, 2008 at 7:05 pm
sweet thanks, south sea it is then
September 29th, 2008 at 7:57 pm
well that little speech/article is all good and proper but is anyone actually going to buy the skate?
September 29th, 2008 at 8:19 pm
I hope Tuffnell is getting mad cake from that…
September 29th, 2008 at 8:28 pm
Buffnell
September 29th, 2008 at 8:46 pm
The literature was about forward and angry, but good look to alchemy
September 30th, 2008 at 5:50 am
what ever happened to rollerball skates?
September 30th, 2008 at 9:14 am
We had trouble deinterlacing the edit from Final Cut. If you watch the edit in Vimeo from the direct link you won’t have any problems
http://www.vimeo.com/1806215
September 30th, 2008 at 9:30 am
Nicenice!
Good moves…liking the look of the skates alot better once there worn in…but thats the same as any skate isnt it? Sweet little edit..
Its really good to see a UK skate company breaking into the market that at this current moment is saturated with US fatcat companys…Keep it moving!
+ yopu can tell that park is a bitch to skate, those bowls looked sooo rough!
Nice write up too. In my opinion it needed this tone..after seeing all the retarded comments people have been coming out with about Alchemy not supporting the sport when its been bang into sponsoring Uk comps and supporting Uk riders for ages now.
Look out for good things from these guys. :P
September 30th, 2008 at 12:18 pm
song plz
September 30th, 2008 at 12:58 pm
Thanks for the positive comments. The track’s Broken Social Scene - 7/4 (Shoreline)
October 1st, 2008 at 11:41 am
i forgot how ace that track is!!
getting it again as we speak ;)
October 1st, 2008 at 8:48 pm
HA long lasting wheels you must be on crack 1 month if that buy BHC if u wanna support a UK company
October 1st, 2008 at 9:58 pm
??
are you an idiot?
there was nothing wrong with the previous alchemy wheels, in fact im currently riding a pair, and have been doing many drops ect on them andfound them very durable.
once again another fool that doesnt know anything.
+ ive cores two pars of BHC wheels recently
there not bad
but there certainly not as amazing as you want them to be ‘dave’
also, take note that the companys new products havent dropped yet, so anything previous to the take over isnt really commentable (though im finding the wheels swish thankyou!)
October 2nd, 2008 at 9:26 am
Dave, please tell me exactly what the BHC wheels have that Alchemy don’t
October 4th, 2008 at 8:05 pm
dave..u are wot a select few call a TNT( toffee nosed twat), being on crack definately wouldn’t effect the opinion on these wheels its just the honest truth! take ur shit opinions else where.
October 5th, 2008 at 4:27 am
Yo, these skates look alright… If you need any more product testers, I’d love to try them out and make a vid edit review for you guys too. San Antonio, TX saids howday…
=Patrick Leal
http://www.youtube.com/patleal
http://www.eulogywheels.com